Hematology Regional Marketing Lead: TL & Speaker Programs

Bristol Myers Squibb; Houston (TX); Sur place; USD 120 000 - 190 000; Plein temps

Résumé du poste

Bristol Myers Squibb in the United States seeks an Associate Director, Hematology Regional Marketing (RMK) to lead regional Thought Leader engagements, bridge regional markets with headquarters, and support brand strategy in the Hematology/Cell Therapy portfolio.

The role focuses on advisory boards, physician discussions, compliant speaker programs, congress activities, and cross-functional collaboration to optimize regional execution.

Qualifications

• Minimum 5 years of experience in product marketing, field sales, or field medical.
• Minimum 5 years of experience in Hematology or specialty therapeutics.
• Marketing, Sales Management, and/ or launch experience strongly preferred.

Responsabilités

• Working with cross-functional teams to provide key customer insights and input on strategy, tactics, messaging, and program execution
• Supporting the execution of approved Advisory Board
• Assist in identification of Healthcare Professional (HCP) consultants based on profile established by the approved Consultant Engagement Project Brief
• Facilitate, participate in and attend advisory boards, where appropriate
• Supporting disease state, and approved on-label and consistent with label product conversations focused on key topics utilizing approved promotional messaging and PReP approved materials
• Engage with assigned TLs and solicit feedback, as necessary
• Participating in and attending Congresses and other industry meetings
• Conduct 1:1 meeting with HCPs
• Attend meeting sessions at the congress
• Providing input and support in developing account plans for Sales Speaker Management and Engagement
• Identifying and developing HCP Speakers to provide high-quality compliant promotional education
• Providing refresher and follow-up training to Speakers on approved Speaker materials
• Ensuring appropriate and compliant execution of branded and unbranded Speaker programs in compliance with BMS guiding principles
• Monitoring Speaker performance at live Programs for the purpose of evaluating speaker effectiveness and capabilities
• Works with home office Marketing, Sales, and cross-functional teams to provide key customer insights and input on strategy, tactics, and messaging, and program execution.
• Assists in the development of Home Office Brand Strategy and in the execution of the strategy in the Regions

Connaissances

Marketing

Field sales

Thought leader engagement

Cross-functional collaboration

Strategic planning

Formation

Bachelor's Degree

Description du poste

Bristol Myers Squibb in the United States seeks an Associate Director, Hematology Regional Marketing (RMK) to lead regional Thought Leader engagements, bridge regional markets with headquarters, and support brand strategy in the Hematology/Cell Therapy portfolio.

The role focuses on advisory boards, physician discussions, compliant speaker programs, congress activities, and cross-functional collaboration to optimize regional execution.