Healthcare Marketing Director: Census Growth & Referrals

Excelsior Care Group; Florida; On-site; USD 85,000 - 100,000; Full time

Benefits offered by this job

Generous PTO

Medical and Dental Insurance

Company Perks

Employee Recognition Programs

Supportive, team-oriented environment

Job summary

Lake Eustis Healthcare & Rehabilitation is seeking a Marketing Director to lead marketing and admissions, driving census growth and building referral networks. This role reports to facility leadership and collaborates with an interdisciplinary team to optimize the admissions process.

The ideal candidate has 2–3 years in healthcare marketing or admissions, with knowledge of Medicare/Medicaid processes and strong communication skills.

Qualifications

• 2–3 years of experience in healthcare marketing, admissions, or business development.
• Skilled nursing or nursing home experience required.
• Knowledge of Medicare, Medicaid, and insurance processes related to skilled nursing admissions.
• Ability to manage referrals and census goals.

Responsibilities

• Develop and execute marketing strategies to increase referrals, admissions, and facility visibility.
• Build relationships with hospital discharge planners, physicians, case managers, and community sources.
• Manage admissions pipeline and census trends; provide regular reports to leadership.
• Oversee admissions documentation and smooth admission-day transitions.

Skills

Healthcare marketing

Admissions

Referral relationships

Communication

Project management

Presentation skills

Job description

Lake Eustis Healthcare & Rehabilitation is seeking a Marketing Director to lead marketing and admissions, driving census growth and building referral networks. This role reports to facility leadership and collaborates with an interdisciplinary team to optimize the admissions process.

The ideal candidate has 2–3 years in healthcare marketing or admissions, with knowledge of Medicare/Medicaid processes and strong communication skills.