Healthcare Admissions & Marketing Director

Garden Healthcare; Eaton (OH); On-site; USD 90,000 - 130,000; Full time

Job summary

Maple Gardens is seeking a Marketing Director to lead hospital liaison efforts and drive referrals for continuing health care services. This role focuses on boosting census, building new business opportunities, and coordinating the admission process with hospitals and families.

The position involves tours for prospective residents, maintaining referral sources, and collaborating with nursing and business staff to optimize occupancy and service delivery.

Qualifications

• Minimum high school diploma or equivalent required.
• 1+ years’ experience in health care sales / marketing / insurance or commensurate educations preferred.
• Must be familiar with medical terminology.
• Proficient in the use of personal computer.

Responsibilities

• Market the facility to the area hospitals.
• Create and maintain referral sources.
• Coordinates resident / patient referral and approval process.
• Conducts tours of facility with potential residents / patients and their family members.
• Tracks pre-admission referral activity daily / weekly.
• Assures contracts are completed on a timely basis.
• Ensures specialized equipment is ordered as indicated and reviews contract content for needed approvals.
• Ensures level of care approval obtained as indicated (PASSAR).
• Respond to inquiry calls from hospital discharge planners, families, and other referral sources; manage admissions and occupancy.
• Develop and maintain relationships to advise referral sources of bed availability and new services; promote the facility.

Skills

Healthcare marketing

Medical terminology

PC proficiency

Education

High school diploma

Job description

Maple Gardens is seeking a Marketing Director to lead hospital liaison efforts and drive referrals for continuing health care services. This role focuses on boosting census, building new business opportunities, and coordinating the admission process with hospitals and families.

The position involves tours for prospective residents, maintaining referral sources, and collaborating with nursing and business staff to optimize occupancy and service delivery.