Marketing Director

Excelsior Care Group; Florida; On-site; USD 85,000 - 100,000; Full time

Benefits offered by this job

Generous PTO

Medical and Dental Insurance

Company Perks

Employee Recognition Programs

Supportive, team-oriented environment

Job summary

Lake Eustis Healthcare & Rehabilitation is seeking a Marketing Director to lead marketing and admissions, driving census growth and building referral networks. This role reports to facility leadership and collaborates with an interdisciplinary team to optimize the admissions process.

The ideal candidate has 2–3 years in healthcare marketing or admissions, with knowledge of Medicare/Medicaid processes and strong communication skills.

Qualifications

• 2–3 years of experience in healthcare marketing, admissions, or business development.
• Skilled nursing or nursing home experience required.
• Knowledge of Medicare, Medicaid, and insurance processes related to skilled nursing admissions.
• Ability to manage referrals and census goals.

Responsibilities

• Develop and execute marketing strategies to increase referrals, admissions, and facility visibility.
• Build relationships with hospital discharge planners, physicians, case managers, and community sources.
• Manage admissions pipeline and census trends; provide regular reports to leadership.
• Oversee admissions documentation and smooth admission-day transitions.

Skills

Healthcare marketing

Admissions

Referral relationships

Communication

Project management

Presentation skills

Job description

Marketing Director

Facility: Lake Eustis Healthcare & Rehabilitation
Location: Eustis, FL
Schedule: Full-Time
Salary: $85,000–$100,000 annually, based on experience

Join Our Team

Lake Eustis Healthcare & Rehabilitation is seeking a dynamic, results-driven Marketing Director to lead marketing and admissions efforts. This role supports census growth, builds strong referral relationships, and ensures a positive admissions experience for residents and families.

The ideal candidate has experience in skilled nursing and rehabilitation marketing, knowledge of healthcare reimbursement, and a proven ability to achieve census goals.

Key Responsibilities

• Develop and execute marketing strategies to increase referrals, admissions, and facility visibility.


• Build and maintain relationships with hospital discharge planners, physicians, case managers, and community referral sources.


• Collaborate with the Administrator and interdisciplinary team to evaluate inquiries and respond to referral sources within one hour whenever possible.


• Manage the admissions pipeline and resident flow to consistently meet census goals.


• Respond promptly and professionally to phone, fax, email, and walk-in inquiries.


• Conduct facility tours and guide residents, families, and referral sources through the admissions process.


• Communicate admission criteria and coordinate the collection of information needed to determine appropriate placement.


• Oversee the completion, signing, and distribution of required admission documentation.


• Coordinate with residents, families, and facility staff to ensure smooth admission-day transitions.


• Follow up on pending referrals and inquiries to support conversion to admissions.


• Participate in admissions, discharge, and transfer meetings.


• Track referrals, admissions, census trends, and marketing activities; provide regular reports to corporate leadership.


• Maintain knowledge of facility services, community resources, and Medicare, Medicaid, and insurance requirements relevant to admissions.


• Develop short- and long-term marketing plans and participate in presentations to hospitals, physicians, and community partners.


• Review resident satisfaction feedback and collaborate with leadership on service improvements.


• Promote a compassionate, service-oriented environment focused on quality care and resident satisfaction.

Qualifications

• Minimum of 2–3 years of experience in healthcare marketing, admissions, or business development.


• Skilled nursing or nursing home experience required.


• Established relationships with hospital discharge planners and healthcare professionals in Eustis, Lake County, and surrounding areas preferred.


• Knowledge of Medicare, Medicaid, and insurance processes related to skilled nursing admissions.


• Proficiency with communication, referral tracking, and reporting systems; Census Pro experience a plus.


• Strong communication, interpersonal, organizational, and presentation skills.


• Ability to work independently, manage competing priorities, and achieve census goals.


• Valid driver’s license and reliable transportation required.

Benefits

• Generous Paid Time Off (PTO)


• Medical and Dental Insurance


• Company Perks


• Employee Recognition Programs


• Supportive, team-oriented work environment

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