Director of Provider Growth Marketing

UChicago Medicine; Illinois; Hybrid; USD 150,000 - 190,000; Full time

Job summary

UChicago Medicine is seeking a Director, Clinical Services Marketing to lead provider growth marketing across multiple service lines, including Cancer, Neurosciences, Heart & Vascular, and Digestive Health. This role blends strategic growth with hands-on execution, partnering with physicians and cross-functional teams to drive referrals, patient acquisition, and retention.

The Director will own go-to-market for key service lines, develop market-informed playbooks, and create data-driven

Qualifications

• Bachelor’s degree in marketing, Business, or related field required; Master’s degree preferred.
• 8+ years of progressive experience in healthcare system provider marketing with cross-functional leadership.
• Experience owning integrated marketing strategies across brand, service lines, digital, communications, and analytics.

Responsibilities

• Partner with service lines to build integrated campaigns achieving acquisition and awareness goals.
• Develop cohesive strategy to position UChicago Medicine as a trusted healthcare leader.
• Drive physician referrals, patient acquisition, and retention through multi-channel campaigns.
• Collaborate with physician relations, operations, clinical leadership, and external partners.
• Lead engagement programs using events, thought leadership, and direct marketing.
• Create dashboards with analytics to track performance against objectives and inform decisions.

Skills

Healthcare marketing

Provider growth marketing

Leadership

Cross-functional teams

Data storytelling

OKRs

Agency management

Digital & social marketing

Stakeholder management

Education

Bachelor's degree in marketing or related field

Master's degree preferred

Tools

Salesforce Marketing Cloud

Job description

UChicago Medicine is seeking a Director, Clinical Services Marketing to lead provider growth marketing across multiple service lines, including Cancer, Neurosciences, Heart & Vascular, and Digestive Health. This role blends strategic growth with hands-on execution, partnering with physicians and cross-functional teams to drive referrals, patient acquisition, and retention.

The Director will own go-to-market for key service lines, develop market-informed playbooks, and create data-driven