ABM Demand Gen Leader for Enterprise Health Tech

jobsatphamily; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

Jaan Health/Phamily is seeking a Demand Generation Manager (ABM Focus) in Manhattan, NY, on-site 5 days a week. You will design and optimize multi-channel campaigns and collaborate with Enterprise Account Executives to win key health-system accounts.

The role requires 4+ years in B2B demand generation or ABM, with a background in healthcare technology. Strong project management and AI-assisted messaging are essential as you drive pipeline and upmarket momentum.

Qualifications

• 4+ years of experience in B2B demand generation or ABM.
• Experience in healthcare technology or tech-enabled services is a plus.
• Bachelor's degree in marketing, business, communications, or a related field.

Responsibilities

• Design and execute high-impact ABM campaigns (direct mail, digital, micro-events, tailored content) to executive buying committees at large health systems and medical groups.
• Partner with Account Executives as a primary campaign channel, co-developing playbooks and outreach assets.
• Lead account tiering, buying committee mapping, and target account prioritization with Sales leadership.
• Develop and execute broader demand programs to capture upmarket interest and build top-of-funnel momentum in ICP segments.
• Establish continuous campaign testing loops, evaluating channel performance and messaging resonance.
• Leverage AI tools to accelerate research, personalize messaging, and scale campaign execution.
• Own KPIs including engagement, penetration, pipeline generation, and influence.

Skills

ABM

Demand Gen

B2B Marketing

Healthcare Tech

Education

Bachelor's degree in marketing/business/communications

Tools

Salesforce

HubSpot

LinkedIn Campaign Manager

Intent platforms

Job description

Jaan Health/Phamily is seeking a Demand Generation Manager (ABM Focus) in Manhattan, NY, on-site 5 days a week. You will design and optimize multi-channel campaigns and collaborate with Enterprise Account Executives to win key health-system accounts.

The role requires 4+ years in B2B demand generation or ABM, with a background in healthcare technology. Strong project management and AI-assisted messaging are essential as you drive pipeline and upmarket momentum.