Healthcare Community Liaison & Growth Marketer

Human Touch Home Care; Grand Junction (CO); On-site; USD 32,000 - 41,000; Full time

Benefits offered by this job

Health insurance

Vision

Vacation time

Career advancement opportunities

Job summary

Human Touch Home Health care is seeking a Community Liaison / Healthcare Marketer in Colorado to build and nurture referral partnerships for Home Health and DME services. You will travel within the Grand Junction area to meet physicians, hospitals, and facilities, promoting services and coordinating outreach.

The role emphasizes relationship-building, ongoing outreach, and education of partners about our capabilities, coverage areas, and referral processes.

Qualifications

• 2+ years of experience in healthcare marketing, community relations, business development, sales, or a related field preferred.
• Experience in Home Health, Hospice, DME, Skilled Nursing, Rehabilitation, Senior Living, or another healthcare setting strongly preferred.
• Established relationships with healthcare referral sources are highly desirable.
• Strong understanding of the healthcare referral process.
• Excellent verbal and written communication skills.
• Strong interpersonal and relationship-building skills.
• Professional, outgoing, and comfortable speaking with healthcare professionals and community organizations.
• Ability to independently manage a territory and organize daily field activities.
• Strong follow-up and organizational skills.
• Ability to work independently while collaborating effectively with internal teams.
• Proficiency with Microsoft Office, email, CRM systems, and other business technology.
• Valid driver's license, reliable transportation, and ability to travel throughout the assigned territory.

Responsibilities

• Develop and maintain relationships with physicians, hospitals, skilled nursing facilities, rehabilitation centers, assisted living communities, senior living facilities, discharge planners, case managers, social workers, and other healthcare referral sources.
• Generate new Home Health and DME referrals through consistent community outreach and relationship development.
• Identify new business opportunities and potential referral partners within the assigned territory.
• Conduct regular in-person visits with referral sources and healthcare facilities.
• Educate referral partners on our Home Health and DME services, capabilities, coverage areas, and referral process.
• Follow up with referral sources regarding patient needs, referrals, and service coordination.
• Develop strategies to increase referral volume and strengthen existing referral relationships.
• Maintain consistent contact with high-value referral sources.

Skills

Healthcare marketing

Community relations

Business development

Sales

Communication skills

Tools

Microsoft Office

CRM systems

Email

Job description

Human Touch Home Health care is seeking a Community Liaison / Healthcare Marketer in Colorado to build and nurture referral partnerships for Home Health and DME services. You will travel within the Grand Junction area to meet physicians, hospitals, and facilities, promoting services and coordinating outreach.

The role emphasizes relationship-building, ongoing outreach, and education of partners about our capabilities, coverage areas, and referral processes.