Head of Website Strategy & Digital Experience

Staffing Advisors; Rockville (MD); Hybrid; USD 135,000 - 140,000; Full time

Benefits offered by this job

Paid underground parking

Metro subsidies

Employee-led recognition and social

Job summary

The American Kidney Fund is seeking a Senior Digital Website Director to lead a major website rebuild and ongoing optimization, delivering an accessible, user-centered digital experience that aligns with organizational goals.

You will define site architecture, CMS strategy, content governance, and SEO/AI-enabled discovery, working with IT, communications, fundraising, programs, and external partners to advance mission-driven digital leadership.

Qualifications

• 7+ years of experience in UX/UI strategy, front-end web development, and web design with 4+ years of experience managing people, projects, or external vendors.
• Proficiency in HTML5, CSS, and JavaScript. Expertise in responsive, mobile-first, accessibility focused design.
• Deep knowledge of WCAG accessibility standards with a strong understanding of SEO best practices and technical SEO.

Responsibilities

• Lead full website rebuild from discovery through launch and post launch optimization.
• Define site architecture, CMS strategy, content models, and governance.
• Ensure smooth content migration, preserve SEO equity, and maintain data integrity.
• Partner with cross functional teams to ensure organizational needs are met.
• Manage external vendors and agencies, including scopes, timelines, and deliverables.
• Oversee front end design and development using responsive, mobile first principles.
• Manage CMS configuration, theming, modules, updates, and publishing workflows.
• Supervise and mentor staff or contractors contributing to web projects.
• Maintain technical documentation, style guides, and governance policies.
• Ensure website security, scalability, and performance in partnership with IT.
• Implement AI-informed content practices, including structured data and semantic SEO.
• Ensure compliance with WCAG and ADA standards across all digital properties.
• Champion accessibility and usability through documentation, training, and quality standards.
• Optimize content for machine readability and generative search environments.
• Partner with the Director of SEO to implement SEO, GEO, and AI-discoverability recommendations.

Skills

UX/UI strategy

Front-end development

Web design

Education

Bachelor’s degree in a relevant discipline

Tools

HTML5

CSS

JavaScript

Job description

The American Kidney Fund is seeking a Senior Digital Website Director to lead a major website rebuild and ongoing optimization, delivering an accessible, user-centered digital experience that aligns with organizational goals.

You will define site architecture, CMS strategy, content governance, and SEO/AI-enabled discovery, working with IT, communications, fundraising, programs, and external partners to advance mission-driven digital leadership.