Head of Multi-Site Digital Experience & Web Strategy

Dental Care Alliance; Florida; Híbrido; USD 180.000 - 240.000; Jornada completa

Descripción de la vacante

Dental Care Alliance is seeking a Director, Digital Experience & Web Strategy to lead strategy, transformation, and ongoing performance for its portfolio of practice websites. This hands-on role reports to the VP, Patient Acquisition and oversees a 2027 website rebuild and scalable, internal web operations across hundreds of locations.

The ideal candidate has led major multi-site website migrations, understands enterprise CMS architecture, and can manage external partners while building internal

Formación

• Bachelor's degree in Marketing, Digital Experience, Technology, Information Systems, Business, or related field required; Master’s preferred.
• 8+ years of progressive experience in website strategy, digital experience, web product management, or enterprise CMS leadership, with cross-functional program leadership.
• Led at least one major multi-site website build, rebuild, or migration across hundreds of locations or a distributed business.
• Strong working knowledge of enterprise CMS architecture, structured content models, reusable components, centralized publishing, local customization, and vendor management.
• Hands-on understanding of technical SEO, migration risk, analytics, performance, accessibility, and patient/consumer booking experiences.
• Knowledge of healthcare privacy risks related to websites (HIPAA, tracking, consent, data protection, third-party integrations).
• Preferred: experience in multi-site healthcare/dental/veterinary with distinct location brands.
• Preferred: moving from agency-managed sites to an internal CMS/content operating model with internal partners.

Responsabilidades

• Own the strategy and multi-year roadmap for the practice website portfolio, balancing enterprise capabilities with local brands and patient needs.
• Design patient-facing digital journeys from local discovery through appointment requests and follow-ups.
• Prioritize initiatives based on business value, patient access, and measurable conversion impact.
• Lead the 2027 multi-site website rebuild with budget, milestones, and vendor management.
• Select and implement CMS and a development partner; define scalable content models and governance.
• Coordinate secure data integrations for practice information, location search, call tracking, and analytics.
• Own the website experience and optimization roadmap including navigation, speed, forms, and accessibility.
• Collaborate with CRO and Organic Growth teams on testing, SEO, and content readiness.
• Build in-house capabilities post-launch: release planning, workflows, permissions, and vendor escalation.
• Ensure testing, tracking, QA, and reporting with VP ownership of enterprise attribution.

Conocimientos

Website strategy

Program leadership

CMS architecture

SEO & analytics

HIPAA knowledge

Cross-functional leadership

Healthcare regulatory

Educación

Bachelor's degree in Marketing, Digital Experience, Technology, Information Systems, Business, or related field

Master's degree (preferred)

Herramientas

CMS platforms

Web analytics tools

Descripción del empleo

Dental Care Alliance is seeking a Director, Digital Experience & Web Strategy to lead strategy, transformation, and ongoing performance for its portfolio of practice websites. This hands-on role reports to the VP, Patient Acquisition and oversees a 2027 website rebuild and scalable, internal web operations across hundreds of locations.

The ideal candidate has led major multi-site website migrations, understands enterprise CMS architecture, and can manage external partners while building internal