Head of Content Strategy & SEO Growth

Chapman University; Orange (CA); On-site; USD 140,000 - 160,000; Full time

Job summary

Chapman University, based in Orange, CA, seeks a Director of Content Marketing & Strategy to lead SEO and editorial strategy across chapman.edu. The role guides content architecture, ensures brand voice, and collaborates with web, enrollment marketing, and external partners to advance discovery and engagement.

This in-person, full-time position requires 5 days in the office weekly, with a strong focus on content governance, performance metrics, and strategic storytelling that enhances enrollment

Qualifications

• Bachelor's degree in marketing, communications, design, or related field.
• 5-7+ years in SEO and/or content strategy, with 2+ years in management.
• Experience managing enterprise-scale sites and organic search programs.
• Strong command of SEO tools and CMS platforms.
• Excellent editorial judgment and writing/editing ability.
• Strong interpersonal and cross-functional collaboration skills.
• Proven ability to influence without direct authority.

Responsibilities

• Lead content strategy and editorial governance aligning with brand and enrollment goals.
• Own SEO strategy, including technical SEO and on-page optimization across chapman.edu.
• Develop and manage the centralized storytelling platform content & cadence.
• Oversee a content calendar balancing evergreen and campaign content.
• Collaborate with web, brand, enrollment marketing, and agencies.
• Mentor the marketing coordinator and manage stakeholder priorities.
• Ensure accessibility, accuracy, and brand voice across content.

Skills

SEO strategy & content

Content strategy

Editorial judgment & writing

Leadership & people management

Cross-functional collaboration

Analytical thinking

Project management

Communication skills

Adaptability

Education

Bachelor's degree in marketing/communications/design or related field

Tools

Google Search Console

SEMrush

Ahrefs

Moz

Screaming Frog

GA4

CMS platforms

Job description

Chapman University, based in Orange, CA, seeks a Director of Content Marketing & Strategy to lead SEO and editorial strategy across chapman.edu. The role guides content architecture, ensures brand voice, and collaborates with web, enrollment marketing, and external partners to advance discovery and engagement.

This in-person, full-time position requires 5 days in the office weekly, with a strong focus on content governance, performance metrics, and strategic storytelling that enhances enrollment