Head of Video Platform Strategy & Content Ecosystem

Mattel, Inc.and Subsidiaries; El Segundo (CA); On-site; USD 178,000 - 223,000; Full time

Job summary

Mattel, Inc. is seeking a senior leader to own video platform strategy and audience growth across YouTube, FAST/CTV, and creator-led content. You will guide strategy, governance, and distribution to maximize audience engagement and monetization for diverse franchises.

The role requires deep platform expertise, editorial judgment, and cross-functional leadership to align content with business goals and audience needs.

Qualifications

• 10-15+ years of experience across video strategy and platform programming.
• Deep expertise in YouTube strategy, channel growth and monetization.
• Strong understanding of digital video ecosystems including FAST/CTV and creator platforms.
• Experience working with production teams, studios and creators.
• Strong production and financial fluency with budgets and schedules.

Responsibilities

• Define Mattel's global video strategy across major platforms and audiences.
• Lead YouTube strategy and governance, including channel architecture and distribution.
• Develop strategies for kids and general adult audiences with commercial potential.
• Build relationships with YouTube/Google and other partners for platform opportunities.
• Shape content strategy and formats linking franchise priorities to audiences.

Skills

YouTube strategy

Audience development

Platform strategy

Editorial judgment

Leadership

Job description

Mattel, Inc. is seeking a senior leader to own video platform strategy and audience growth across YouTube, FAST/CTV, and creator-led content. You will guide strategy, governance, and distribution to maximize audience engagement and monetization for diverse franchises.

The role requires deep platform expertise, editorial judgment, and cross-functional leadership to align content with business goals and audience needs.