Director, Global Video Strategy & Content Ecosystem

Mattel; El Segundo (CA); On-site; USD 180,000 - 240,000; Full time

Job summary

Mattel is seeking a Senior Leader to define and govern its global video strategy across YouTube, FAST/CTV, creator-led video, and social platforms. You will translate audience data and trends into growth opportunities, overseeing channel architecture and monetization strategies.

You will lead cross-functional teams across strategy, development, and production, ensuring content drives engagement and franchise growth. This role commands strong leadership and strategic analytics.

Qualifications

• 10–15+ years of experience across video strategy, digital content, audience development, production, programming or platform strategy within entertainment, media, digital platforms, studios, agencies or global consumer brands.
• Deep expertise in YouTube strategy, programming, channel growth, audience development, optimization and monetization.
• Strong understanding of the broader digital video ecosystem, including FAST/CTV, creator platforms, social video and emerging distribution models.

Responsibilities

• Define Mattel's global video strategy across YouTube, FAST/CTV, creator-led video, social video and emerging platforms, translating audience behavior, cultural trends and performance data into growth opportunities.
• Lead YouTube strategy and governance globally, including channel architecture, portfolio strategy, programming frameworks, audience development and distribution.
• Develop platform-native video strategies and repeatable content formats that connect franchise priorities with audience needs and platform behavior.
• Shape Mattel's general audience and adult fan and collector content strategy, including original series, repeatable formats, creator-led programming and new storytelling models.

Skills

Video strategy

Audience development

Platform strategy

Editorial judgment

Cross-functional leadership

Executive communication

Strategic thinking

Analytical skills

Channel management

Tools

Google Analytics

Excel

Job description

Mattel is seeking a Senior Leader to define and govern its global video strategy across YouTube, FAST/CTV, creator-led video, and social platforms. You will translate audience data and trends into growth opportunities, overseeing channel architecture and monetization strategies.

You will lead cross-functional teams across strategy, development, and production, ensuring content drives engagement and franchise growth. This role commands strong leadership and strategic analytics.