Global Video Strategy & Content Ecosystem Leader

Mattel, Inc.; El Segundo (CA); On-site; USD 185,000 - 225,000; Full time

Job summary

Mattel, Inc. is seeking a senior leader to drive video strategy and audience growth across global platforms.

You will shape platform-native content, manage distribution, and partner with production teams to deliver scalable formats that align with franchise priorities and commercial goals. You will translate audience data into strategy, champion creator collaborations, and lead a high-performing team across video strategy, content development, and channel management.

Qualifications

• 10–15+ years in video strategy, content, or platform leadership.
• Deep YouTube strategy, channel growth and monetization expertise.
• Experience with live events, partnerships and creator communities.
• Strong strategic, editorial, and communication skills.

Responsibilities

• Define global video strategy across YouTube, FAST/CTV and social platforms.
• Lead channel governance, programming frameworks and distribution.
• Develop platform-native content formats tied to franchise priorities.
• Collaborate with Production, Influencer, Media and Partnerships teams.
• Translate performance data into actionable content investment decisions.

Skills

YouTube strategy

Editorial judgment

Content development

Cross-functional leadership

Audience development

Production fluency

Job description

Mattel, Inc. is seeking a senior leader to drive video strategy and audience growth across global platforms.

You will shape platform-native content, manage distribution, and partner with production teams to deliver scalable formats that align with franchise priorities and commercial goals. You will translate audience data into strategy, champion creator collaborations, and lead a high-performing team across video strategy, content development, and channel management.