Head of Used Boat Sales

Legendary Marine - Orange Beach; Gulf Shores (AL); On-site; USD 60,000 - 90,000; Full time

Job summary

Legendary Marine - Orange Beach is seeking a Used Boat Sales Manager to lead a sales team and drive pre-owned boat sales, margins, and customer satisfaction. The role emphasizes team leadership, CRM-driven follow-up, and close collaboration with finance and service teams.

You will oversee showroom operations, stay informed on products and market trends, and participate in events to promote the dealership. This full-time position requires a passion for boating and proven sales leadership.

Qualifications

• Proficiency with Microsoft Office and CRM tools required.
• Strong written and verbal communication skills.
• Ability to manage time and organize sales processes effectively.
• Demonstrated leadership and ability to drive team performance.
• Track record of meeting or exceeding sales targets.
• Willingness to obtain OneWater Sales Certifications.

Responsibilities

• Lead and manage a sales team to achieve and exceed sales goals by following the sales process and ensuring excellent customer experiences.
• Present products to customers and prospects, review features, prepare quotes, complete trade evaluations, and price to meet margin goals.
• Partner with Business Manager to present financing options and prepare closing documents.
• Promote teamwork across departments and locations for a seamless sale, financing, delivery, and service.
• Utilize CRM and sales tools to follow up with customers and prospect new buyers.
• Maintain product, market, and brand knowledge and strengthen customer relationships.
• Oversee showroom inventory, ordering, and display coordination to optimize sales.
• Participate in boat shows and off-site sales events.

Skills

Microsoft Office Suite

CRM tools

Verbal and written communication

Organizational and time management

Leadership and team management

Goal achievement mindset

OneWater Certs

Education

High school diploma or equivalent

Bachelor’s degree in business or related field preferred

Job description

Legendary Marine - Orange Beach is seeking a Used Boat Sales Manager to lead a sales team and drive pre-owned boat sales, margins, and customer satisfaction. The role emphasizes team leadership, CRM-driven follow-up, and close collaboration with finance and service teams.

You will oversee showroom operations, stay informed on products and market trends, and participate in events to promote the dealership. This full-time position requires a passion for boating and proven sales leadership.