Used Boat Sales Manager

Legendary Marine - Orange Beach; Gulf Shores (AL); On-site; USD 60,000 - 90,000; Full time

Job summary

Legendary Marine - Orange Beach is seeking a Used Boat Sales Manager to lead a sales team and drive pre-owned boat sales, margins, and customer satisfaction. The role emphasizes team leadership, CRM-driven follow-up, and close collaboration with finance and service teams.

You will oversee showroom operations, stay informed on products and market trends, and participate in events to promote the dealership. This full-time position requires a passion for boating and proven sales leadership.

Qualifications

• Proficiency with Microsoft Office and CRM tools required.
• Strong written and verbal communication skills.
• Ability to manage time and organize sales processes effectively.
• Demonstrated leadership and ability to drive team performance.
• Track record of meeting or exceeding sales targets.
• Willingness to obtain OneWater Sales Certifications.

Responsibilities

• Lead and manage a sales team to achieve and exceed sales goals by following the sales process and ensuring excellent customer experiences.
• Present products to customers and prospects, review features, prepare quotes, complete trade evaluations, and price to meet margin goals.
• Partner with Business Manager to present financing options and prepare closing documents.
• Promote teamwork across departments and locations for a seamless sale, financing, delivery, and service.
• Utilize CRM and sales tools to follow up with customers and prospect new buyers.
• Maintain product, market, and brand knowledge and strengthen customer relationships.
• Oversee showroom inventory, ordering, and display coordination to optimize sales.
• Participate in boat shows and off-site sales events.

Skills

Microsoft Office Suite

CRM tools

Verbal and written communication

Organizational and time management

Leadership and team management

Goal achievement mindset

OneWater Certs

Education

High school diploma or equivalent

Bachelor’s degree in business or related field preferred

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Used Boat Sales Manager

Full-Time Legendary Marine - Orange Beach, Gulf Shores, AL, US

2 days ago Requisition ID: 2275

POSITION SUMMARY

As a used boat sales manager, you will be responsible for leading and managing the sales of pre-owned boats for your respective store. The ideal candidate is passionate about delighting customers and achieving or exceeding their volume and margin sales goals by leading their team in the defined sales processes.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Duties (Most Important to Least Important)

Lead and manage a sales team to achieve and exceed sales goals by successfully following the sales process and ensuring excellent experiences for customers.

Professionally presents products to customers and prospects, including reviewing the features and benefits of the various boats, preparing quotes, completing trade evaluations and presenting pricing consistent with achieving margin and customer satisfaction goals.

Partners with Business Manager for presentation of finance products, preparation of closing documents and setting up deliveries.

Promotes teamwork, supports and works with other team members, departments and locations to ensure the customer has a seamless experience through the sale, financing, delivery and subsequent servicing of the boat.

Utilizes One Water sales tools, including CRM, to ensure the team is performing daily follow-up and prospecting for new customers, as well as communication on a regular basis with existing customers.

Promotes a continuous learning environment, develops and maintains a high-level of product, market and industry knowledge, and maintains strong familiarity of all brands.

Builds and maintains positive customer relationships to strengthen customer loyalty, increase referrals and enhance dealer reputation. Customer satisfaction is prioritized.

Oversee showroom inventory management, ordering, and coordination of display to optimize sales.

Actively participates in boat shows, store and off-site sales and customer events.

All other duties as assigned.

SKILLS

• Proficient in Microsoft Office Suite and CRM tools.
• Strong verbal and written communication skills, with the ability to engage with customers.
• Organizational and time management skills.
• Strong leadership and team management skills.
• Ability to meet or exceed goals/ targets.
• Continuous learning; Achievement of required OneWater Sales Certifications.

QUALIFICATIONS / REQUIREMENTS

• High school diploma or equivalent; bachelor’s degree in business, sales or related field preferred.
• Experience in boat sales, used boat sales management, preferred.
• Knowledge of boat brands, models, and associated features preferred.

PHYSICAL DEMANDS

Use the table / checklist below to indicate what is required of this position. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Using the rating scale below, indicate how often the following physical activities and environmental conditions are required/present in performing the Essential Job Responsibilities.

C=Constantly

F=Frequently

O=Occasionally

R=Rarely

(5-8 hrs. /shift)

(2-5 hrs. /sift)

(Up to 2 hrs. /shift)

(Not regular part of job)

Physical Activities

Remaining in a stationary position, often standing or sitting for prolonged periods

F

Repeating motions that may include the wrists, hands and/or fingers

C

Moving about to accomplish tasks or moving from one worksite to another

F

Operating motor vehicle

O

Communicating with others to exchange information

C

Assessing the accuracy, neatness and thoroughness of the work assigned

C

Hearing

C

Talking

C

C

Eye/Hand/Foot Coordination

C

WORK ENVIRONMENT

Use the table / checklist below to indicate the environmental conditions and physical demands of the position. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

How would you best describe the environmental demands for this position? (Check only one)

Environmental Conditions

No adverse environmental conditions expected

X

Hazardous conditions

Small and/or enclosed spaces

How would you best describe the physical demands for this position? (Check only one)

Physical Demands

Sedentary work that primarily involves sitting/standing

Light work that includes moving objects up to 20 pounds

Medium work that includes moving objects up to 50 pounds

Heavy work that includes moving objects up to 100 pounds or more

This position operates exclusively in an indoor office environment with controlled temperatures. (Y/N)

OneWater Marine is an Equal Opportunity Employer and complies with ADA regulations as applicable.

Note

This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an “at will” relationship.