Director, Unified Attribution & Performance Analytics

Socket.dev; El Segundo (CA); On-site; USD 180,000 - 280,000; Full time

Job summary

Socket.dev is seeking a Director, Analytics to shape data-driven strategy for an automotive brand, leading attribution and performance measurement across channels and translating outputs into actionable guidance for media investment and growth.

You will drive learning agendas, establish measurement frameworks, and partner with marketing, media, and tech teams to align analytics with business goals and scale impact across campaigns.

Qualifications

• 8+ years in marketing analytics, media analytics, measurement science, data science, or related disciplines.
• Hands-on experience with attribution, incrementality testing, experimental design, MMM, or performance modeling.
• Strong executive communication skills and ability to simplify complex concepts.
• Bachelor's degree in statistics, economics, econometrics, mathematics, data science, marketing analytics, business, or equivalent.
• Experience with media and measurement platforms such as ad servers, DSPs, analytics platforms, clean rooms, or identity graphs.
• Preferred: Master's degree in a quantitative, analytical, or business-related discipline.

Responsibilities

• Own the strategy, governance, and evolution of cross-channel attribution and performance measurement.
• Translate measurement insights into recommendations for investment, audience strategy, channel optimization, creative, and growth.
• Lead the Test & Learn roadmap, converting strategic questions into hypotheses, test plans, success criteria, and analytical outputs.
• Guide incrementality studies, lift analyses, geo tests, holdouts, and other causal measurement approaches.
• Develop frameworks that connect business goals, marketing objectives, channel roles, KPIs, and optimization signals.
• Partner across analytics, media, activation, operations, creative, account, and technology teams to align measurement with business needs.

Skills

Marketing analytics

Media analytics

Measurement science

Data science

Education

Bachelor's degree in statistics / economics / econometrics / mathematics / data science / marketing analytics / business

Master's degree in a quantitative / analytical / business-related discipline

Tools

Python

R

SAS

SQL

Job description

Socket.dev is seeking a Director, Analytics to shape data-driven strategy for an automotive brand, leading attribution and performance measurement across channels and translating outputs into actionable guidance for media investment and growth.

You will drive learning agendas, establish measurement frameworks, and partner with marketing, media, and tech teams to align analytics with business goals and scale impact across campaigns.