Retention Director — Subscriptions & Growth (Hybrid)

Future PLC; New York; Hybrid; USD 108,000 - 120,000; Full time

Benefits offered by this job

Uncapped leave

Profit share

Refer a friend bonus

Well-being support

Share Incentive Plan

Job summary

Future plc is seeking a Retention Director to oversee the retention strategy across Kiplinger brands, driving recurring revenue growth through subscriptions and online ordering. You will lead end-to-end retention lifecycle design, including onboarding, win-back, renewals, and cross-sell initiatives.

You will report to the Senior Marketing Director and manage budgets, analytics, and cross-functional teams across time zones, with a hybrid New York-based schedule.

Qualifications

• 10+ years of experience in Retention, Lifecycle, or B2C marketing, with a focus on growing recurring revenue.
• Education: Bachelor's degree in Marketing, Communications, or a related field.
• Leadership: Experience leading teams, project management, and mentoring staff.

Responsibilities

• Develop the comprehensive retention strategy for Kiplinger brands to maximize Customer Lifetime Value (LTV) through subscriptions and re-engagement promotions.
• Design and build end-to-end retention lifecycle across mail, email, coverwraps and online channels; automate onboarding, payment, win-back, renewal and gift campaigns.
• Lead development of high-conversion win-back and reactivation campaigns to recover lapsed subscribers and build recurring revenue.
• Identify cross-sell and bundle opportunities with targeted messaging across Kiplinger brands; create audience segments with product affinity.
• Establish a rigorous A/B and multivariate testing cadence for all campaign components to improve renewal and billing performance.
• Manage retention KPIs (LTV, churn at M1/M3/M6, reactivation rate, channel revenue) with regular performance reporting.
• Prepare annual retention budgets and monthly forecasts; forecast and order inventory for print components.
• Collaborate with other retention marketers for efficiency opportunities.

Skills

Retention marketing

Lifecycle marketing

Leadership

Cross-functional collaboration

Analytics

Strategic storytelling

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Campaign analytics tools

Job description

Future plc is seeking a Retention Director to oversee the retention strategy across Kiplinger brands, driving recurring revenue growth through subscriptions and online ordering. You will lead end-to-end retention lifecycle design, including onboarding, win-back, renewals, and cross-sell initiatives.

You will report to the Senior Marketing Director and manage budgets, analytics, and cross-functional teams across time zones, with a hybrid New York-based schedule.