Retention & Growth Director (Hybrid)

Future plc; New York, Northern (NY, KY); Hybrid; USD 108,000 - 120,000; Full time

Benefits offered by this job

Uncapped leave

Profit sharing bonus

Share purchase plan

Well-being support

Share Incentive Plan

Job summary

Future plc is seeking a Retention Director who will proactively oversee the retention strategy for Kiplinger brands, with a focus on expanding our recurring revenue through digital subscriptions and online ordering.

You will design and own end-to-end retention lifecycles across mail, email, coverwraps and online channels, including onboarding, win-back, renewal and gift campaigns, while guiding testing, analytics and budgeting.

Qualifications

• 10+ years of experience in Retention, Lifecycle, or B2C marketing, with a focus on growing recurring revenue.
• Bachelor's degree in Marketing, Communications, or a related field.
• Leadership experience managing teams, projects, and mentoring staff.
• Ability to collaborate with teams across time zones and countries.
• Proven track record in growing recurring revenue and reducing churn, increasing LTV.
• Strong analytical capabilities with campaign analysis and testing expertise.
• Excellent cross-functional communication for executive-level storytelling.

Responsibilities

• Develop the comprehensive retention strategy to maximize LTV through subscriptions and promotions.
• Design end-to-end retention lifecycles across mail, email, coverwraps, and online channels.
• Lead high-conversion win-back and reactivation campaigns for subscribers.
• Identify cross-sell and bundling opportunities with targeted messaging across Kiplinger brands.
• Establish rigorous A/B and multivariate testing cadence for all campaign components.
• Manage retention KPIs and provide regular performance insights and forecasts.
• Forecast and plan budgets and inventory for print campaign components.
• Collaborate with other retention marketers for efficiency and impact.

Skills

Retention marketing

Lifecycle marketing

B2C marketing

Analytics

Team leadership

Education

Bachelor's degree in Marketing/Communications or related field

Job description

Future plc is seeking a Retention Director who will proactively oversee the retention strategy for Kiplinger brands, with a focus on expanding our recurring revenue through digital subscriptions and online ordering.

You will design and own end-to-end retention lifecycles across mail, email, coverwraps and online channels, including onboarding, win-back, renewal and gift campaigns, while guiding testing, analytics and budgeting.