Head of Social Media Strategy & Brand Growth

Green Thumb Industries; Chicago (IL); On-site; USD 115,000 - 130,000; Full time

Job summary

Green Thumb Industries is seeking a strategic, creative leader to manage the social media function across its portfolio of brands. You will build and develop a high-performing team, set the vision, and drive execution of social strategy across multiple brands while aligning with brand and marketing objectives.

You will lead a cross-functional effort with Brand, Creative, Compliance, and senior leadership, shaping channel strategies, content direction, and performance measurement to deliver

Qualifications

• 7+ years of experience leading social media strategies across multiple brands

Responsibilities

• Lead, coach, and develop a high-performing social media team across Social Media Managers, Influencer & Affiliate Manager, and Community Manager.
• Develop and own the long-term vision, strategy, and roadmap for social media across GTI's brand portfolio.
• Establish channel priorities, audience growth plans, engagement strategies, and storytelling approaches for all brands.
• Oversee social performance reporting, budget management, and optimization across brands and campaigns.
• Partner with Creative, Brand, Compliance, Events & Experiences, Communications, and Marketing Leadership to translate insights into strategic recommendations.

Skills

Team Leadership

Strategic Thinking

Cross-functional Collaboration

Budget Management

Influencer Strategy

Communication

Analytics & Measurement

Job description

Green Thumb Industries is seeking a strategic, creative leader to manage the social media function across its portfolio of brands. You will build and develop a high-performing team, set the vision, and drive execution of social strategy across multiple brands while aligning with brand and marketing objectives.

You will lead a cross-functional effort with Brand, Creative, Compliance, and senior leadership, shaping channel strategies, content direction, and performance measurement to deliver