Strategic Social Media Leader — Multi-Brand Cannabis

Renew Cannabis Co.; Chicago (IL); On-site; USD 115,000 - 130,000; Full time

Job summary

Green Thumb Industries (GTI) seeks a strategic Manager, Social Media Strategy to lead the social media function across its brands. This role will set the vision, build a high‑performing team, and ensure alignment with Brand, Creative, Compliance, Events & Experiences, Communications, and Marketing Leadership.

The role requires cross‑functional leadership, budget management, and the ability to translate consumer and platform insights into actionable recommendations that drive engagement and

Qualifications

• 7+ years of experience in developing and leading social media strategies across multiple brands.
• Experience managing and developing social media teams and agency relationships.
• Strong understanding of social platforms, algorithms, and advertising tools.
• Knowledge of cannabis industry advertising restrictions and regulatory considerations.

Responsibilities

• Lead, coach, and develop a high-performing social media team across multiple brands.
• Develop and own the long-term social media vision, strategy, and roadmap.
• Oversee social media strategy across GTI's portfolio with brand-specific alignment.
• Establish channel priorities, growth plans, engagement strategies, and storytelling approaches.
• Develop capabilities of Social Media Managers and enable career progression for direct reports.
• Manage budgets, resources, and relationships with agencies and external partners.
• Present performance insights and strategic recommendations to senior leadership.

Skills

Social media strategy

People leadership

Cross-functional collaboration

Data-driven decisions

Budget management

Regulatory compliance knowledge

Content strategy

Job description

Green Thumb Industries (GTI) seeks a strategic Manager, Social Media Strategy to lead the social media function across its brands. This role will set the vision, build a high‑performing team, and ensure alignment with Brand, Creative, Compliance, Events & Experiences, Communications, and Marketing Leadership.

The role requires cross‑functional leadership, budget management, and the ability to translate consumer and platform insights into actionable recommendations that drive engagement and