Head of Social Media Strategy for a Multi-Brand Portfolio

Green Thumb Industries (GTI); Chicago (IL); On-site; USD 115,000 - 130,000; Full time

Job summary

Green Thumb Industries (GTI) seeks a Manager, Social Media Strategy to lead the social media function across GTI's brand portfolio. You will set vision, strategy, and build a high-performing team of Social Media Managers, Influencer & Affiliate Manager, and Community Manager, aligning with marketing objectives.

The role requires strategic leadership, platform expertise, and experience navigating cannabis regulatory constraints to drive engagement and business results.

Qualifications

• 7+ years of experience developing and leading successful social media strategies in relevant industries.
• 2+ years of experience managing and developing high-performing teams.
• Proven ability to build and retain multi-brand social media teams and strategies.
• Deep understanding of social platforms, algorithms, and advertising tools.
• Strong cross-functional leadership with Brand, Creative, Compliance, and Marketing.
• Proven ability to influence senior stakeholders and translate insights into actions.
• Excellent communication, presentation, and collaboration skills.
• Experience navigating cannabis marketing regulations and platform restrictions.
• Demonstrated budget management and resource planning experience.

Responsibilities

• Lead and inspire a high-performing social media team across brands.
• Develop and own the long-term vision, strategy, and roadmap for social media.
• Align social strategy with brand, marketing, and business objectives.
• Establish channel priorities, growth plans, and storytelling approaches.
• Develop capabilities of team members to run brand strategies and analytics.
• Set goals, performance expectations, and succession plans.
• Lead cross-functional strategy with Brand, Creative, Compliance, and Leadership.
• Oversee major campaigns, partnerships, and social initiatives.
• Partner with Creative on storytelling and content strategies.
• Own social planning, content calendars, and performance reporting.
• Present performance and recommendations to senior leadership.
• Manage the social media budget and optimize allocations.
• Build relationships with agencies, creators, and influencers.
• Navigate platform restrictions and regulatory considerations.

Skills

Social media leadership

Team leadership

Cross-functional collaboration

Analytics & reporting

Strategic storytelling

Budget management

Cannabis marketing regulatory know-how

Influencer partnerships

Executive communication

Job description

Green Thumb Industries (GTI) seeks a Manager, Social Media Strategy to lead the social media function across GTI's brand portfolio. You will set vision, strategy, and build a high-performing team of Social Media Managers, Influencer & Affiliate Manager, and Community Manager, aligning with marketing objectives.

The role requires strategic leadership, platform expertise, and experience navigating cannabis regulatory constraints to drive engagement and business results.