Travel-Ready Social Media Lead: Content & Events

Green Thumb Industries (GTI); Chicago (IL); On-site; USD 70,000 - 85,000; Full time

Job summary

Green Thumb Industries (GTI) in Chicago is seeking a hands-on Social Media Manager for the RYTHM and RYTHM Beverage brands. You’ll shoot, edit, and publish content, craft a voice across Instagram, TikTok, YouTube, and more, and partner with events, creative, and retail teams to tell authentic brand stories.

This role requires 2+ years in social media, heavy content production, and comfort with cannabis industry guidelines.

Qualifications

• 2+ years in social media management across main platforms.
• Hands-on content production: shoot/edit lo-fi video and photos.
• Ability to manage multiple projects under tight deadlines.

Responsibilities

• Create and edit short-form video and photos for social channels.
• Travel to events to capture real-time content 15–20%.
• Develop and execute a social strategy to grow audiences.
• Own an ongoing content calendar across channels.
• Write brand-appropriate copy for each channel.
• Monitor performance and report KPIs monthly.
• Collaborate with events, creative, retail, and partners.
• Stay compliant with cannabis platform restrictions.

Skills

Social media mgmt

Content production

Video editing

Photography

Copywriting

Project management

Analytics

Platform knowledge

Tools

CapCut

Premiere

Photoshop

Canva

Sprout Social

Meta Business Manager

Job description

Green Thumb Industries (GTI) in Chicago is seeking a hands-on Social Media Manager for the RYTHM and RYTHM Beverage brands. You’ll shoot, edit, and publish content, craft a voice across Instagram, TikTok, YouTube, and more, and partner with events, creative, and retail teams to tell authentic brand stories.

This role requires 2+ years in social media, heavy content production, and comfort with cannabis industry guidelines.