Head of Social Media & Content Strategy

Cape Resorts Group; Cape May (NJ); On-site; USD 120,000 - 190,000; Full time

Job summary

Cape Resorts Group seeks a Director of Social Media & Content to shape the brand’s digital storytelling and performance. You will lead social, content, influencer partnerships, and brand experiences, while directly guiding the Social Media Manager to ensure strategic, high-impact execution.

This role focuses on building an editorial, culturally relevant engine that drives awareness, perception, and revenue across Cape Resorts’ properties and experiences.

Qualifications

• Bachelor's degree in Business Administration, Marketing or related field.
• 10+ years of social media experience in hospitality or lifestyle markets.
• Experience managing a team of 5 or more.
• Expertise in content strategy and creative marketing.

Responsibilities

• Define and lead overarching social media and content strategy across platforms.
• Manage and mentor the Social Media Manager and oversee day-to-day execution.
• Build and manage influencer partnerships and brand events/experiences.
• Collaborate with PR, digital, CRM, and property teams to align content with campaigns.

Skills

Social media strategy

Influencer programs

Content creation

Brand storytelling

Team management

Cross-functional collaboration

Performance tracking

Hospitality industry knowledge

Education

Bachelor's degree in Business Administration, Marketing or related field

Job description

Cape Resorts Group seeks a Director of Social Media & Content to shape the brand’s digital storytelling and performance. You will lead social, content, influencer partnerships, and brand experiences, while directly guiding the Social Media Manager to ensure strategic, high-impact execution.

This role focuses on building an editorial, culturally relevant engine that drives awareness, perception, and revenue across Cape Resorts’ properties and experiences.