Strategic Director of Digital Growth

Cape Resorts; Cape May (NJ); On-site; USD 165,312,000 - 206,640,000; Full time

Job summary

Cape Resorts is seeking a Director of Digital Marketing to lead strategy, planning, and performance of its digital ecosystem across Cape May properties. You will own the marketing calendar, website experience, email program, and paid media oversight, bridging brand and performance to drive bookings.

This role requires deep expertise in website UX, CRM growth, and cross-functional storytelling with Revenue, Content, and F&B teams. A strategic, results‑driven mindset is essential.

Qualifications

• Strategic marketer with end-to-end customer journey experience.
• Experience optimizing websites and booking engines in hospitality.
• Expertise in email marketing, CRM growth, and segmentation.

Responsibilities

• Develop and manage annual/seasonal marketing calendar across all properties.
• Coordinate campaigns across digital, social, email, and PR to ensure cohesive messaging.
• Oversee look, feel, and functionality of brand websites and booking flows.
• Lead email marketing strategy, copy, and asset creation for high engagement.

Skills

Digital marketing

Website management

Email marketing

Paid media

Analytics

Project management

Education

Bachelor's degree in Business Administration, Marketing or related field

Job description

Cape Resorts is seeking a Director of Digital Marketing to lead strategy, planning, and performance of its digital ecosystem across Cape May properties. You will own the marketing calendar, website experience, email program, and paid media oversight, bridging brand and performance to drive bookings.

This role requires deep expertise in website UX, CRM growth, and cross-functional storytelling with Revenue, Content, and F&B teams. A strategic, results‑driven mindset is essential.