Director of Social Media and Content

Cape Resorts Group; Cape May (NJ); On-site; USD 120,000 - 190,000; Full time

Job summary

Cape Resorts Group seeks a Director of Social Media & Content to shape the brand’s digital storytelling and performance. You will lead social, content, influencer partnerships, and brand experiences, while directly guiding the Social Media Manager to ensure strategic, high-impact execution.

This role focuses on building an editorial, culturally relevant engine that drives awareness, perception, and revenue across Cape Resorts’ properties and experiences.

Qualifications

• Bachelor's degree in Business Administration, Marketing or related field.
• 10+ years of social media experience in hospitality or lifestyle markets.
• Experience managing a team of 5 or more.
• Expertise in content strategy and creative marketing.

Responsibilities

• Define and lead overarching social media and content strategy across platforms.
• Manage and mentor the Social Media Manager and oversee day-to-day execution.
• Build and manage influencer partnerships and brand events/experiences.
• Collaborate with PR, digital, CRM, and property teams to align content with campaigns.

Skills

Social media strategy

Influencer programs

Content creation

Brand storytelling

Team management

Cross-functional collaboration

Performance tracking

Hospitality industry knowledge

Education

Bachelor's degree in Business Administration, Marketing or related field

Job description

Position Overview: We are seeking a Director of Social Media & Content to lead the vision, strategy, and execution of Cape Resorts’ digital storytelling ecosystem. This role sits at the intersection of creative and strategy—a tastemaker and operator who understands how to translate a brand into content that not only inspires, but performs. You will oversee social media, content creation, influencer partnerships, and brand-led experiences, while directly managing the Social Media Manager to ensure strong day-to-day execution. You will be responsible for building a best-in-class content engine—one that feels editorial, culturally relevant, and distinctly Cape Resorts—and ensuring all efforts ladder up to business goals: driving awareness, shaping perception, and fueling revenue.Role Priorities:Own the Social & Content VisionLead & Develop the Social TeamDrive Creative That PerformsLead Influencer & Partnership StrategyOwn Brand Events & ExperiencesBuild & Manage the Content EngineThese duties may be described as, but not limited to:Define and lead the overarching social media and content strategy across all platformsShape the brand voice and visual identity across channels, ensuring consistency and excellenceIdentify cultural moments, trends, and opportunities to position Cape Resorts with relevance and authorityManage and mentor the Social Media Manager, providing clear direction, feedback, and supportOversee day-to-day social execution, ensuring content is on-brand, timely, and performingBuild workflows and processes that elevate output while maintaining efficiencyOversee end-to-end content creation, from concept through production and distributionDevelop content that balances aspiration and conversion—elevating the brand while driving measurable resultsPartner closely with digital, CRM, and marketing teams to align content with campaigns and customer journeysBuild and manage a high-impact influencer program across paid, earned, and affiliate partnershipsIdentify and cultivate relationships with creators, tastemakers, and brand partners aligned with Cape Resorts’ audience and aestheticPartner with a curated network of influencers and creatives to generate original, on-property content that brings the brand to life and inspires staysShape content briefs that feel editorial and on-brand while allowing for authentic creator expressionTrack performance and optimize partnerships to drive reach, engagement, and bookingsConcept, produce, and execute brand events from start to finish—press trips, influencer activations, and cultural momentsEnsure every event reflects the brand’s point of view and creates meaningful, shareable contentWork cross-functionally with PR, operations, and property teams to deliver seamless executionOversee content calendars, production workflows, and asset management across propertiesCollaborate with creative teams and external partners (photographers, videographers, agencies) to build a best-in-class asset libraryEstablish standards, guidelines, and processes to ensure quality and efficiency at scaleTrack performance across social and content channels, using insights to refine strategyStay ahead of platform changes, emerging technologies, and audience behaviorContinuously evolve the content approach to drive growth and maintain cultural relevanceRequired Knowledge, Skills, Abilities:A social-first expert with a deep understanding of platform strategy, content formats, and audience behaviorExperienced in building and scaling influencer and creator programs that drive real business impactA creative thinker with exceptional taste—you have a sharp eye for imagery, tone, and brand alignmentA strong people manager, with experience leading and developing social or content team membersEqually strategic and hands-on, able to move from big-picture vision to detailed executionA natural collaborator who can work across brand, PR, digital, and property teamsHighly organized with the ability to manage multiple projects, timelines, and partners simultaneouslyData-informed, using performance insights to guide creative decisions and optimize resultsPassionate about hospitality, travel, and lifestyle brands—and the role content plays in shaping perceptionMinimum Qualifications:Bachelor's degree in Business Administration, Marketing or related field.Social Media experience 10+ years in hospitality or lifestyle market.Experience with managing a team of 5 or more.Expertise in content strategy and creative marketing.This job description is not an exclusive or exhaustive list of all job functions that an employee in this position may be asked to perform from time to time.