Director of Digital Content & Social Media

Starwood Hotels; Miami (FL); On-site; USD 120,000 - 160,000; Full time

Job summary

Starwood Hotels is seeking a Digital Content & Social Media Manager to lead the development, execution, and optimization of content across our digital ecosystem, including social media, websites, app, and email marketing. This role blends storytelling with operational excellence to ensure consistent brand presence across all guest touchpoints.

You will oversee ideation to publication, manage CMS updates, audits, and editorial voice across blogs and emails, while guiding a cross-functional team

Qualifications

• 10+ years of experience leading digital content, social media, and integrated marketing strategies for luxury or hospitality brands.
• Proven ability to lead enterprise-level social media and content strategies that drive brand awareness and business results.
• Strong leadership, mentorship, and vendor-management skills with cross-functional collaboration.

Responsibilities

• Develop and oversee the overarching digital content strategy across social media, websites, email marketing, mobile platforms, and emerging channels.
• Establish editorial, creative, and content governance standards for consistency across brands and properties.
• Lead, mentor, and develop a high-performing team in social media, email marketing, and digital content.
• Oversee agency partners and external vendors with strategic direction and performance management.
• Serve as strategic advisor to property marketing teams to elevate social media and digital performance.
• Plan and approve integrated content calendars aligned with brand campaigns and openings.
• Review and approve digital content across channels for quality and brand alignment.
• Collaborate with Brand Marketing, PR, Influencer Marketing, and property teams on integrated campaigns.
• Guide CMS content strategy, ensuring currency and alignment with business priorities.
• Develop email marketing strategies and editorial programming to boost guest engagement and conversions.
• Oversee blogs and long-form storytelling to support SEO and brand positioning.
• Set best practices for social media visuals and emerging formats while maintaining premium standards.
• Analyze performance data to inform optimizations and business decisions.

Skills

Digital content strategy

Social media strategy

Team leadership

Editorial judgment

CMS management

Content governance

Performance analysis

Brand storytelling

Cross-functional collaboration

Travel willingness

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Drupal

WordPress

Salesforce Marketing Cloud

Job description

Life at Starwood Hotels is based on a simple idea: the world is beautiful and we want to keep it that way. But we can’t do it alone. That’s why hiring thoughtful and inspiring Team Members and Leaders who understand that our people, collaboration, stellar service, and respect for nature are so important to us.

OUR COMPANY

1 Hotels invites guests to live in rhythm with nature—offering spaces that restore, inspire, and come alive from day to night, where sustainability, wellness, and social energy exist in thoughtful balance.

Treehouse Hotels brings back the wonder of childhood hideaways—cozy, curious, and just a little mischievous. It’s a place to play, dream, and drift off the script, where handcrafted details and nostalgic touches turn every stay into a story.

Baccarat Hotels carries forward a 250-year legacy and the spirit of l’art de vivre—the French art of celebrating life—with beauty, ritual, and moments of delight.

Recognized as one of Newsweek’s Global Most Loved Workplaces for 2026, Starwood Hotels fosters a culture where creativity thrives, collaboration is second nature, and people are valued for who they are and what they bring. If you’re ready to bring your whole self to a team where thoughtful work leaves a lasting mark—you belong here.

About the Role

As our Digital Content & Social Media Manager, you will lead the development, execution, and optimization of content across our digital ecosystem, including social media, website, app, and email marketing. This role blends creative storytelling with operational excellence, ensuring our brands show up consistently and effectively across every guest touchpoint.

You will oversee content from ideation through publication, not only creating engaging social-first content but also managing ongoing website and app updates, supporting property-level content audits, and shaping our editorial voice across blogs and email communications. This is a highly cross-functional role requiring both a creative eye and a strong understanding of CMS platforms, digital merchandising, and content strategy.

If you are equal parts storyteller, strategist, and digital operator, someone who cares as much about how content performs as how it looks, this role is for you.

What You’ll Do:

• Develop and lead the overarching digital content strategy across social media, websites, email marketing, mobile platforms, and emerging digital channels, ensuring alignment with brand objectives and business priorities.
• Establish and maintain editorial, creative, and content governance standards that ensure consistency across all brands, properties, and digital touchpoints.
• Lead, mentor, and develop a high-performing team responsible for social media, email marketing, and digital content, fostering creativity, collaboration, and professional growth.
• Oversee agency partners and external vendors, providing strategic direction, creative feedback, and performance management to ensure exceptional execution.
• Serve as the primary strategic advisor to property marketing teams, providing guidance, best practices, content direction, and approvals to elevate social media and digital marketing performance across the portfolio.
• Oversee the planning and approval of integrated content calendars, ensuring alignment with brand campaigns, seasonal priorities, partnerships, hotel openings, and key business initiatives.
• Review and approve digital content across social media, email marketing, websites, and mobile platforms, ensuring creative excellence, brand consistency, and editorial accuracy.
• Partner with Brand Marketing, PR, Influencer Marketing, Food & Beverage Marketing, Digital Performance, and property teams to develop integrated campaigns that support brand and commercial objectives.
• Oversee website, CMS, and mobile app content strategy, ensuring content remains current, optimized, and reflective of evolving business priorities.
• Guide the development of email marketing strategies and editorial programming that strengthen guest engagement, drive conversion, and reinforce brand storytelling.
• Oversee the portfolio's editorial content strategy, including blogs and long‑form storytelling, ensuring content supports SEO, brand positioning, and guest inspiration.
• Establish best practices for social media photography, videography, short‑form video, and emerging content formats, ensuring our brands remain culturally relevant while maintaining a premium creative standard.
• Analyze performance across digital channels, translating data and consumer insights into actionable recommendations that improve engagement, audience growth, and business performance.
• Monitor evolving digital trends, platform updates, consumer behavior, and emerging technologies, identifying opportunities to innovate and keep our brands at the forefront of digital marketing.
• Develop scalable processes, workflows, and governance that improve collaboration, streamline content production, and ensure operational excellence across the organization.

About You...

• Bachelor's degree in Marketing, Communications, or a related field, or equivalent professional experience.
• 10+ years of experience leading digital content, social media, and integrated marketing strategies for a luxury, lifestyle, hospitality, or consumer brand.
• Proven experience developing and leading enterprise‑level social media and digital content strategies that drive brand awareness, engagement, and business performance.
• Demonstrated success leading, mentoring, and developing high‑performing teams, while effectively managing agency partners and external vendors.
• Extensive experience overseeing creative content production, including photo and video shoots, creative direction, content planning, and editorial development from concept through execution.
• Deep understanding of digital content strategy across social media, websites, email marketing, and mobile platforms, with experience ensuring a consistent brand experience across all digital touchpoints.
• Experience working with CMS platforms (Drupal, WordPress, or similar), with a strong understanding of website content strategy, digital merchandising, and user experience best practices.
• Strong understanding of CRM and email marketing platforms, such as Salesforce Marketing Cloud, and experience shaping email content strategy and lifecycle communications.
• Excellent editorial judgment with experience overseeing long‑form content, campaign messaging, and brand storytelling across multiple channels.
• Strong understanding of social media platforms, emerging trends, creator marketing, platform algorithms, and evolving digital best practices.
• Highly analytical, with experience using performance insights and consumer data to optimize content strategies and inform business decisions.
• Exceptional creative instincts with a keen eye for visual storytelling, brand consistency, and premium content execution.
• Outstanding leadership, communication, and presentation skills, with the ability to influence stakeholders and build strong cross‑functional partnerships across corporate and property teams.
• Strategic thinker with exceptional organizational skills and the ability to manage multiple priorities in a fast‑paced, collaborative environment.
• Experience with global and emerging social platforms, including Douyin, RED, WeChat, and Weibo, is a plus.
• Willingness to travel as needed to oversee content productions, support hotel openings, attend brand events, and collaborate with property teams.

Application Requirement

• Applicants must submit a portfolio and/or their social media account(s) including content that they’ve shot and edited