Luxury Social Media Director & Brand Architect

The Cooper; Charleston (SC); On-site; USD 110,000 - 150,000; Full time

Job summary

The Cooper in Charleston, SC is seeking a visionary Social Media Director to lead branding across the Beemok Hospitality Collection. You will own strategy, voice, and paid programs for multiple luxury brands, driving influencer partnerships and community engagement with precision and creativity.

You will collaborate with Creative, PR, Events, and Marketing teams to ensure distinct, compelling voices for each property while shaping the portfolio's social narrative and measurement framework.

Qualifications

• 7+ years in social media and digital marketing, senior/lead role.
• Bachelor's degree in marketing, communications, hospitality, or related field.
• Luxury hospitality brand marketing experience preferred; Charleston region a plus.
• Deep understanding of brand strategy and how social fits into marketing mix.
• Proven ability to develop compelling content narratives and visual storytelling.
• Proven paid social expertise with budget oversight and reporting (Meta/LinkedIn).
• Excellent copywriting across multiple brand voices.

Responsibilities

• Own sole social media strategy and voice for all brands in portfolio.
• Develop distinct brand narratives reflecting identity and guest experience.
• Partner with Creative Director for photography and on-brand visual content.
• Lead social within marketing calendar and brand architecture.
• Stay ahead of platform updates and evaluate new platforms (TikTok, YouTube Shorts).
• Lead paid social campaigns across Meta and LinkedIn; manage budget and deliverables.
• Oversee community management and timely, on-brand engagement.
• Identify, vet, and manage influencer partnerships for luxury positioning.

Skills

Leadership presence

Social strategy

Storytelling

Copywriting

Paid social

Analytics & reporting

Team collaboration

Education

Bachelor's degree in marketing/related field

Tools

Figma

Meta Ads Manager

Sprout Social

Monday.com

Job description

The Cooper in Charleston, SC is seeking a visionary Social Media Director to lead branding across the Beemok Hospitality Collection. You will own strategy, voice, and paid programs for multiple luxury brands, driving influencer partnerships and community engagement with precision and creativity.

You will collaborate with Creative, PR, Events, and Marketing teams to ensure distinct, compelling voices for each property while shaping the portfolio's social narrative and measurement framework.