Head of Digital Content & Social Strategy

Starwood Hotels; Miami (FL); Sur place; USD 120 000 - 160 000; Plein temps

Résumé du poste

Starwood Hotels is seeking a Digital Content & Social Media Manager to lead the development, execution, and optimization of content across our digital ecosystem, including social media, websites, app, and email marketing. This role blends storytelling with operational excellence to ensure consistent brand presence across all guest touchpoints.

You will oversee ideation to publication, manage CMS updates, audits, and editorial voice across blogs and emails, while guiding a cross-functional team

Qualifications

• 10+ years of experience leading digital content, social media, and integrated marketing strategies for luxury or hospitality brands.
• Proven ability to lead enterprise-level social media and content strategies that drive brand awareness and business results.
• Strong leadership, mentorship, and vendor-management skills with cross-functional collaboration.

Responsabilités

• Develop and oversee the overarching digital content strategy across social media, websites, email marketing, mobile platforms, and emerging channels.
• Establish editorial, creative, and content governance standards for consistency across brands and properties.
• Lead, mentor, and develop a high-performing team in social media, email marketing, and digital content.
• Oversee agency partners and external vendors with strategic direction and performance management.
• Serve as strategic advisor to property marketing teams to elevate social media and digital performance.
• Plan and approve integrated content calendars aligned with brand campaigns and openings.
• Review and approve digital content across channels for quality and brand alignment.
• Collaborate with Brand Marketing, PR, Influencer Marketing, and property teams on integrated campaigns.
• Guide CMS content strategy, ensuring currency and alignment with business priorities.
• Develop email marketing strategies and editorial programming to boost guest engagement and conversions.
• Oversee blogs and long-form storytelling to support SEO and brand positioning.
• Set best practices for social media visuals and emerging formats while maintaining premium standards.
• Analyze performance data to inform optimizations and business decisions.

Connaissances

Digital content strategy

Social media strategy

Team leadership

Editorial judgment

CMS management

Content governance

Performance analysis

Brand storytelling

Cross-functional collaboration

Travel willingness

Formation

Bachelor's degree in Marketing, Communications, or related field

Outils

Drupal

WordPress

Salesforce Marketing Cloud

Description du poste

Starwood Hotels is seeking a Digital Content & Social Media Manager to lead the development, execution, and optimization of content across our digital ecosystem, including social media, websites, app, and email marketing. This role blends storytelling with operational excellence to ensure consistent brand presence across all guest touchpoints.

You will oversee ideation to publication, manage CMS updates, audits, and editorial voice across blogs and emails, while guiding a cross-functional team