Head of Social Growth & Creator Partnerships

The Athletic Media Company; United States; Hybrid; USD 200,000 - 240,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) match

Paid vacation

Sick days

Tuition reimbursement

Professional development

Job summary

The Athletic in the United States is seeking a Head of Social to drive audience growth across social video, YouTube, and podcasting. You’ll lead a team, own growth KPIs, and partner with creators to scale followers, engagement, and brand presence while managing a cross-functional P&L.

This senior role demands a data-driven, creative leader who can elevate our social voice, push innovative formats, and align stakeholders toward subscriber growth and revenue opportunities. Hybrid, US or UK base.

Qualifications

• 7–12 years of experience in digital media.
• Proven track record of scaling social media audiences and YouTube channels.
• Deep fluency across YouTube, Instagram, TikTok, X, and podcast platforms.
• Experience managing or overseeing creator relationships and talent-driven content.
• Comfort owning a P&L and budget decisions in a growth context.
• Strong analytical skills—data-driven with creative judgment.

Responsibilities

• Own and drive audience growth goals across YouTube, podcasting, and social media platforms.
• Develop platform-specific growth strategies to capitalize on algorithms, trends, and creator opportunities.
• Identify whitespace opportunities in sports media and build plans to exploit them.
• Lead a creator strategy, identifying talent and ideal partnership models.
• Manage the P&L and budgets for social handles and creator channels.
• Collaborate with marketing, editorial, and product to drive subscriber acquisition and retention.

Skills

Audience growth

Social video

YouTube strategy

Creator partnerships

P&L management

Data analytics

Job description

The Athletic in the United States is seeking a Head of Social to drive audience growth across social video, YouTube, and podcasting. You’ll lead a team, own growth KPIs, and partner with creators to scale followers, engagement, and brand presence while managing a cross-functional P&L.

This senior role demands a data-driven, creative leader who can elevate our social voice, push innovative formats, and align stakeholders toward subscriber growth and revenue opportunities. Hybrid, US or UK base.