Global Head of Social & Audience Growth

The Drum Network Awards; Miami (FL); On-site; USD 120,000 - 180,000; Full time

Job summary

The Drum seeks a Head of Social, Audience & Influence to lead global social strategy and audience growth. You will oversee LinkedIn, YouTube, TikTok, newsletters and emerging platforms, shaping how journalism, events and commercial initiatives reach and engage audiences.

You will combine strategic thinking with hands-on social expertise and an editorial instinct to build influence across a global audience. This is a senior, highly visible role across editorial, events and brand strategy.

Qualifications

• 7+ years leading social media or digital influence strategies.
• Proven experience growing multi-platform audiences.
• Strong knowledge of LinkedIn, YouTube, TikTok and emerging platforms.
• Excellent stakeholder management and strategic communication.

Responsibilities

• Develop and own global social and audience strategy.
• Define influence across LinkedIn, YouTube, TikTok, X and newsletters.
• Establish objectives, KPIs and growth plans per platform.
• Lead governance and best practices across the organisation.
• Create scalable reporting for audience growth and influence.
• Develop social-first content formats and franchises.
• Collaborate with editorial to identify stories with social potential.
• Position editors and senior leaders as industry voices.
• Support distribution for major campaigns and events.

Skills

Strategic thinking

Audience growth

Social leadership

Content franchises

Editorial instinct

Education

Bachelor's degree in Marketing

Tools

LinkedIn

YouTube

TikTok

X

Newsletters

Job description

The Drum seeks a Head of Social, Audience & Influence to lead global social strategy and audience growth. You will oversee LinkedIn, YouTube, TikTok, newsletters and emerging platforms, shaping how journalism, events and commercial initiatives reach and engage audiences.

You will combine strategic thinking with hands-on social expertise and an editorial instinct to build influence across a global audience. This is a senior, highly visible role across editorial, events and brand strategy.