Head of SMB Product Marketing & Growth

salesforce.com, inc.; Seattle (WA); On-site; USD 181,700 - 304,700; Full time

Job summary

Salesforce is seeking an exceptional Senior Director of Product Marketing to lead the strategy, messaging, and go-to-market execution for the SMB segment. You will own the full SMB PMM function—from narrative and positioning to product launches, sales activation, customer storytelling, market insights, and AI-enabled initiatives.

Reporting to the VP of Global SMB Marketing, you will build a high-performing team, partner closely with Product, Sales, and Field Marketing to turn market truth into

Qualifications

• 10+ years of B2B product marketing experience in SaaS or tech.
• SMB-focused experience marketing to SMB buyers preferred.
• Ability to articulate SMB buyer daily reality, pain points, and decision drivers.
• Proven track record crafting positioning and leading product launches with measurable impact.
• Results-oriented with focus on revenue and business outcomes.
• Executive presence with ability to present to CMO-level leadership.
• Experience managing and developing senior product marketers including Directors.
• Fast execution with ability to remove friction and enable team success.

Responsibilities

• Own SMB messaging and positioning end-to-end with definitive framework.
• Lead GTM strategies for new product releases impacting SMB buyers.
• Build tools and content for SMB AEs and SDRs (decks, talk tracks, battlecards, training).
• Turn market intelligence into strategy and compelling customer stories showing ROI.
• Lead AI transformation by integrating Agentforce into operations.
• Lead and develop a high-performing product marketing team.

Skills

B2B product marketing

SaaS

SMB marketing

Buyer understanding

Messaging & GTM

Executive presence

People management

Cross-functional collaboration

Agility

Revenue mindset

Job description

Salesforce is seeking an exceptional Senior Director of Product Marketing to lead the strategy, messaging, and go-to-market execution for the SMB segment. You will own the full SMB PMM function—from narrative and positioning to product launches, sales activation, customer storytelling, market insights, and AI-enabled initiatives.

Reporting to the VP of Global SMB Marketing, you will build a high-performing team, partner closely with Product, Sales, and Field Marketing to turn market truth into