Head of SMB Product Marketing & Growth

Leadout Capital

San Francisco (CA)

In loco

USD 180.000 - 240.000

Tempo pieno

14 giorni+

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Descrizione del lavoro

Salesforce is seeking a Senior Director of Product Marketing for its SMB segment. You will own strategy, messaging, and go-to-market execution, guiding a team of product marketers to drive pipeline and ABV growth for the SMB audience.

The role collaborates with Product, Sales, and Field Marketing to translate market truth into compelling customer outcomes. You will partner with leadership to shape buyer insights, competitive strategy, and AI-enabled capabilities, delivering high-impact launches

Competenze

  • 10+ years of B2B product marketing experience in SaaS/tech.
  • Direct SMB marketing experience preferred.
  • Ability to articulate SMB buyer's daily reality and drivers.
  • Proven GTM messaging and product launch leadership.
  • Revenue-focused with cross-functional impact.
  • Executive presence and experience presenting to CMO-level leaders.
  • Experience managing senior product marketers, including Directors.
  • Agility and fast execution with friction removal.

Mansioni

  • Messaging & Positioning: Own the SMB narrative end-to-end with definitive positioning.
  • Product Launches: Lead high-impact GTM strategies for SMB releases and features.
  • Sales Activation: Build decks, talk tracks, battlecards and training for AEs/SDRs.
  • Insights & Storytelling: Turn SMB insights into ROI-driven narratives.
  • AI Transformation: Lead AI integration to scale content and execution.
  • Team Leadership: Develop and inspire a team of product marketers.

Conoscenze

B2B product marketing
SMB marketing
GTM leadership
Storytelling
Executive presence
People management
Agility
Cross-functional collaboration

Descrizione del lavoro

Salesforce is seeking a Senior Director of Product Marketing for its SMB segment. You will own strategy, messaging, and go-to-market execution, guiding a team of product marketers to drive pipeline and ABV growth for the SMB audience.

The role collaborates with Product, Sales, and Field Marketing to translate market truth into compelling customer outcomes. You will partner with leadership to shape buyer insights, competitive strategy, and AI-enabled capabilities, delivering high-impact launches

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