Head of SDR: Build & Scale a World-Class Pipeline

Roboflow; New York (NY); On-site; USD 150,000 - 210,000; Full time

Job summary

Roboflow is seeking a Sales Development Leader in New York City to build and scale a world-class SDR function. You’ll directly coach and manage SDRs, own pipeline generation, and partner with Account Executives, Marketing, and Revenue Operations to drive growth.

The role blends hands‑on coaching with strategic design: set targeting and messaging, develop playbooks, dashboards, and ramp programs, and create a scalable SDR engine that delivers high‑quality pipeline for Roboflow.

Qualifications

• Significant experience leading Sales Development or Business Development teams in B2B software.
• Track record of building teams that consistently generate high-quality pipeline.
• Experience directly managing SDRs and frontline coaching.
• Experience scaling a Sales Development organization through growth.
• Strong opinions about outbound and willingness to experiment.

Responsibilities

• Lead from the front by directly managing the SDR team and coaching.
• Own pipeline generation and funnel performance end-to-end.
• Develop targeting, coverage, and segmentation strategies.
• Improve outbound messaging across channels.
• Build the SDR operating system with playbooks, dashboards, and ramp plans.
• Partner across Sales, Marketing, and Revenue Operations to align goals.
• Hire and develop SDRs into AE or other GTM roles.

Skills

Sales Leadership

Pipeline generation

Coaching

Account strategies

Data-driven

Job description

Roboflow is seeking a Sales Development Leader in New York City to build and scale a world-class SDR function. You’ll directly coach and manage SDRs, own pipeline generation, and partner with Account Executives, Marketing, and Revenue Operations to drive growth.

The role blends hands‑on coaching with strategic design: set targeting and messaging, develop playbooks, dashboards, and ramp programs, and create a scalable SDR engine that delivers high‑quality pipeline for Roboflow.