Head of Retail Media & Partnerships

The Fresh Market Inc; Greensboro (NC); On-site; USD 150,000 - 230,000; Full time

Benefits offered by this job

Team member discount up to 40%

Health, Dental, & Vision insurance for

401K contribution with match

Personal time off and additional time‑

Job summary

The Fresh Market is seeking a Director of Retail Media to build and scale a high-growth, supplier-funded Retail Media platform from our Store Support Center. You will define strategy, product portfolio, and partnerships to connect first-party data with digital and in-store media, driving guest engagement and profitability.

You will lead cross-functional teams across Merchandising, Marketing, Loyalty, Data & Analytics, E-commerce, Store Operations, Finance, Technology, and external partners.

Qualifications

• Bachelor's degree in Business, Marketing, Advertising, Digital Commerce or a related field.
• 8+ years of relevant experience in Retail Media, digital advertising, e-commerce, loyalty, CPG, media sales or omnichannel retail.
• Demonstrated experience developing supplier-funded advertising or commercial partnership programs.
• Strong knowledge of digital media, retail analytics, attribution and campaign measurement.
• Experience negotiating commercial agreements and managing revenue and profitability targets.
• Proven ability to lead cross-functional initiatives and influence senior stakeholders.
• Strong executive communication, commercial judgment and analytical problem-solving skills.

Responsibilities

• Develop and execute a Retail Media growth strategy, including annual revenue and profitability targets.
• Define the Retail Media value proposition, product portfolio, inventory, pricing models, sales packages and go-to-market approach.
• Build a scalable operating model covering commercial planning, campaign governance, measurement, reporting and financial controls.
• Evaluate and recommend Retail Media technology platforms, data capabilities and strategic partners.
• Maintain a roadmap that connects Retail Media with digital commerce, loyalty, personalization and in-store experiences.
• Lead annual and seasonal joint business planning for Retail Media investment.
• Develop a disciplined sales pipeline, revenue forecast and advertiser renewal process.
• Create media kits, proposals, case studies and performance narratives that demonstrate measurable supplier value.
• Design sponsorship, product-launch, category, seasonal and experiential programs aligned with The Fresh Market brand.

Skills

Executive communication

Analytical problem-solving

Cross-functional leadership

Negotiation

Education

Bachelor's degree in Business, Marketing, Advertising, Digital Commerce or related field

Job description

The Fresh Market is seeking a Director of Retail Media to build and scale a high-growth, supplier-funded Retail Media platform from our Store Support Center. You will define strategy, product portfolio, and partnerships to connect first-party data with digital and in-store media, driving guest engagement and profitability.

You will lead cross-functional teams across Merchandising, Marketing, Loyalty, Data & Analytics, E-commerce, Store Operations, Finance, Technology, and external partners.