Director, Omnichannel Retail Media & Growth

The Fresh Market Inc.; Fisher Park (NC); On-site; USD 140,000 - 210,000; Full time

Benefits offered by this job

Employee discount up to 40%

Health, Dental & Vision insurance

401K with match

PTO & time-off purchases

More benefits

Job summary

The Fresh Market Inc. is seeking a Director of Retail Media to lead and scale our in-house Retail Media platform from the Store Support Center.

You will define strategy, commercial model and products, partnering with suppliers and agencies to drive guest engagement and incremental profitability. You will collaborate across Merchandising, Marketing, Loyalty, Data & Analytics, E-commerce, Store Operations, Finance and Technology to build a high-performing Retail Media capability as the business

Qualifications

• At a minimum, Bachelor’s degree in Business, Marketing, Advertising, Digital Commerce or a related field.
• 8+ years of experience in Retail Media, digital advertising, e-commerce, loyalty, CPG, media sales or omnichannel retail.
• Experience developing supplier-funded advertising or commercial partnership programs.
• Strong knowledge of digital media, retail analytics, attribution and campaign measurement.
• Experience negotiating commercial agreements and managing revenue and profitability targets.
• Proven ability to lead cross-functional initiatives and influence senior stakeholders.
• Strong executive communication, commercial judgment and analytical problem-solving skills.

Responsibilities

• Develop and execute a Retail Media growth strategy with revenue targets.
• Define value proposition, product portfolio, pricing and go-to-market approach.
• Build scalable operating model for planning, governance, measurement and controls.
• Evaluate platforms, data capabilities and strategic partners.
• Maintain a roadmap linking Retail Media with digital commerce and in-store experiences.
• Lead relationships with suppliers, agencies and partners.
• Create media kits, proposals and performance narratives.

Skills

Experience in Retail Media

Digital advertising

E-commerce

Loyalty programs

Analytical problem solving

Cross-functional leadership

Commercial negotiation

Education

Bachelor's degree in Business/Marketing/Advertising/Digital Commerce

Job description

The Fresh Market Inc. is seeking a Director of Retail Media to lead and scale our in-house Retail Media platform from the Store Support Center.

You will define strategy, commercial model and products, partnering with suppliers and agencies to drive guest engagement and incremental profitability. You will collaborate across Merchandising, Marketing, Loyalty, Data & Analytics, E-commerce, Store Operations, Finance and Technology to build a high-performing Retail Media capability as the business