Director of Retail Media & Growth

Fresh Market Inc.; Fisher Park (NC); Hybrid; USD 180,000 - 240,000; Full time

Benefits offered by this job

Team member discount up to 40%

Health, dental, & vision insurance

401K contribution and match

PTO and buy‑up time off

And much more

Job summary

The Fresh Market seeks a Director of Retail Media to lead and scale our supplier-funded retail media program from the Store Support Center. You will shape strategy, product portfolio, partnerships, and measurement to connect first-party data with digital and in-store media, driving guest engagement and incremental profitability.

You will build executive relationships with suppliers, manage cross-channel campaigns, and lead teams across Merchandising, Marketing, Loyalty, Data & Analytics,

Qualifications

• Bachelor's degree in Business, Marketing, Advertising, Digital Commerce or a related field.
• 8+ years of experience in Retail Media, digital advertising, e-commerce, loyalty, CPG, media sales or omnichannel retail.
• Experience developing supplier-funded advertising or commercial partnership programs.
• Strong knowledge of digital media, retail analytics, attribution and campaign measurement.
• Experience negotiating commercial agreements and managing revenue and profitability targets.
• Proven ability to lead cross-functional initiatives and influence senior stakeholders.
• Strong executive communication, commercial judgment and analytical problem-solving skills.

Responsibilities

• Develop and execute a Retail Media growth strategy with revenue and profitability targets.
• Define the Retail Media value proposition, product portfolio, inventory, pricing models and go-to-market approach.
• Build a scalable operating model for commercial planning, governance, measurement and controls.
• Evaluate Retail Media tech platforms, data capabilities and partnerships.
• Maintain a roadmap linking Retail Media with digital commerce, loyalty, personalization and in-store experiences.
• Build executive relationships with national and regional suppliers, agencies and partners.
• Lead annual and seasonal joint business planning for Retail Media investments.
• Develop a disciplined sales pipeline, revenue forecast and advertiser renewal process.
• Create media kits, proposals, case studies and performance narratives.
• Design sponsorship, product-launch, category and experiential programs aligned with the brand.
• Lead monetization across website, app, email, loyalty and in-store media.
• Develop in-store media opportunities across digital screens and displays.
• Create integrated programs connecting digital exposure with store and e-commerce conversion.
• Establish KPIs, dashboards and recurring reviews for performance and profitability.

Skills

Retail Media

Digital advertising

E-commerce

Loyalty

Analytical skills

Cross-functional leadership

Education

Bachelor's degree

Job description

The Fresh Market seeks a Director of Retail Media to lead and scale our supplier-funded retail media program from the Store Support Center. You will shape strategy, product portfolio, partnerships, and measurement to connect first-party data with digital and in-store media, driving guest engagement and incremental profitability.

You will build executive relationships with suppliers, manage cross-channel campaigns, and lead teams across Merchandising, Marketing, Loyalty, Data & Analytics,