Head of Retail Media Strategy & Partnerships

The Fresh Market Inc; Fisher Park (NC); On-site; USD 130,000 - 165,000; Full time

Benefits offered by this job

Team member discount

Health/Dental/Vision insurance

401(k) match

Paid time off

Job summary

The Fresh Market is seeking a Director of Retail Media to build and scale its in-house Retail Media platform from the Store Support Center. You will define strategy, commercial model, media products, partnerships, and measurements to connect first‑party data, loyalty, digital commerce, and in-store media assets.

You will develop supplier and agency relationships, create measurable omnichannel programs, and translate media investments into guest engagement, category growth, and incremental

Qualifications

• Bachelor’s degree in Business, Marketing, Advertising, Digital Commerce or related field.
• 8+ years of experience in Retail Media, digital advertising, e-commerce, loyalty, CPG, or omnichannel retail.
• Experience developing supplier-funded advertising or commercial partnership programs.
• Strong knowledge of digital media, retail analytics, attribution and campaign measurement.
• Experience negotiating commercial agreements and managing revenue and profitability targets.
• Proven ability to lead cross-functional initiatives and influence senior stakeholders.
• Strong executive communication, commercial judgment and analytical problem-solving skills.

Responsibilities

• Develop and execute a Retail Media growth strategy with revenue/profit targets.
• Define value proposition, portfolio, pricing, and go-to-market approach.
• Build scalable operating model for planning, governance, measurement and controls.
• Evaluate platforms, data capabilities and partnerships for Retail Media.
• Lead relationships with suppliers, agencies, and strategic partners.
• Drive in-store and digital omni-channel media initiatives and sponsorships.

Skills

Leadership

Strategic thinking

Stakeholder management

Analytical

Education

Bachelor’s degree in Business/Marketing

Tools

Retail Media platforms

Job description

The Fresh Market is seeking a Director of Retail Media to build and scale its in-house Retail Media platform from the Store Support Center. You will define strategy, commercial model, media products, partnerships, and measurements to connect first‑party data, loyalty, digital commerce, and in-store media assets.

You will develop supplier and agency relationships, create measurable omnichannel programs, and translate media investments into guest engagement, category growth, and incremental