Head of Product Strategy & Growth Marketing

Orionplacement; Germantown (MD); Hybrid; USD 150,000 - 220,000; Full time

Benefits offered by this job

Dental insurance

Health insurance

Paid time off

Retirement plan

Vision insurance

Job summary

Orionplacement is seeking a seasoned product marketing leader to own the full portfolio strategy for a growing technology hardware company serving commercial growers. You will identify market opportunities, drive roadmap development, launch plans, and lifecycle management, in collaboration with engineering and product teams.

This hybrid role in Germantown, MD reports to senior leadership, offers a performance bonus and meaningful equity, and requires a technical degree with an MBA or

Qualifications

• 5+ years of directly relevant product marketing experience with technology-based hardware products.
• Bachelor's degree in engineering, science, technology, or another technical discipline; engineering strongly preferred.
• MBA, marketing degree, or other relevant advanced education related to product marketing.
• Strong experience developing product positioning, competitive strategy, market analysis, and go‑to‑market plans.
• Demonstrated ability to understand technical products and clearly explain what makes them differentiated.
• Experience working in B2B technology markets.
• Strong written, verbal, presentation, and executive‑level communication skills.
• Comfortable working in a growing, entrepreneurial environment where leaders remain hands‑on.
• Horticultural lighting, agricultural technology, controlled‑environment agriculture, LED lighting, or related experience is highly preferred.

Responsibilities

• Lead product strategy, competitive analysis, market assessment, and product roadmap development.
• Identify customer challenges, unmet market needs, competitive strengths, weaknesses, and opportunities for differentiation.
• Partner with engineering and product development teams to create innovative hardware products with compelling performance advantages.
• Develop portfolio strategies that guide product investment, positioning, launches, and long‑term growth.
• Own product marketing programs that increase demand, market share, and brand value.
• Clearly articulate technical product differentiation and translate engineering advantages into compelling customer value propositions.
• Develop product messaging, technical content, white papers, presentations, and market‑facing communications.
• Represent the company at industry conferences, technical events, and customer discussions.
• Manage products across their complete lifecycle from concept and development through launch, growth, optimization, and retirement.
• Collaborate with executive leadership on broader company strategy and growth priorities.
• Balance long‑term strategic thinking with hands‑on execution and measurable near‑term results.

Skills

Product marketing

Education

Bachelor's degree in engineering

MBA

Job description

Orionplacement is seeking a seasoned product marketing leader to own the full portfolio strategy for a growing technology hardware company serving commercial growers. You will identify market opportunities, drive roadmap development, launch plans, and lifecycle management, in collaboration with engineering and product teams.

This hybrid role in Germantown, MD reports to senior leadership, offers a performance bonus and meaningful equity, and requires a technical degree with an MBA or