Head of Product Strategy & Marketing - Hardware Equity

Orion Placement; Germantown (MD); Hybrid; USD 140,000 - 190,000; Full time

Job summary

Confidential Employer in Germantown, MD is seeking a senior Product Marketing leader to own the portfolio strategy for innovative hardware products used in commercial horticulture. You will translate customer needs into differentiated offerings, partner with engineering, and drive growth through compelling go-to-market plans.

The role requires a technical degree (engineering) plus an MBA or marketing-focused graduate degree and 5+ years in product marketing of hardware tech.

Qualifications

• 5+ years of directly relevant product marketing experience with technology-based hardware products.
• Bachelor’s degree in engineering, science, technology, or another technical discipline; engineering strongly preferred.
• MBA, marketing degree, or other relevant advanced education related to product marketing.
• Strong experience developing product positioning, competitive strategy, market analysis, and go-to-market plans.
• Demonstrated ability to understand technical products and clearly explain what makes them differentiated.
• Experience working in B2B technology markets.
• Strong written, verbal, presentation, and executive-level communication skills.
• Comfortable working in a growing, entrepreneurial environment where leaders remain hands‑on.
• Horticultural lighting, agricultural technology, controlled‑environment agriculture, LED lighting, or related experience is highly preferred.

Responsibilities

• Lead product strategy, competitive analysis, market assessment, and product roadmap development.
• Identify customer challenges, unmet market needs, competitive strengths, weaknesses, and opportunities for differentiation.
• Partner with engineering and product development teams to create innovative hardware products with compelling performance advantages.
• Develop portfolio strategies that guide product investment, positioning, launches, and long-term growth.
• Own product marketing programs that increase demand, market share, and brand value.
• Clearly articulate technical product differentiation and translate engineering advantages into compelling customer value propositions.
• Develop product messaging, technical content, white papers, presentations, and market-facing communications.
• Represent the company at industry conferences, technical events, and customer discussions.
• Manage products across their complete lifecycle from concept and development through launch, growth, optimization, and retirement.
• Collaborate with executive leadership on broader company strategy and growth priorities.
• Balance long-term strategic thinking with hands-on execution and measurable near-term results.

Skills

Product marketing

Hardware products

Executive communication

B2B technology markets

Education

Bachelor's in engineering

MBA

Job description

Confidential Employer in Germantown, MD is seeking a senior Product Marketing leader to own the portfolio strategy for innovative hardware products used in commercial horticulture. You will translate customer needs into differentiated offerings, partner with engineering, and drive growth through compelling go-to-market plans.

The role requires a technical degree (engineering) plus an MBA or marketing-focused graduate degree and 5+ years in product marketing of hardware tech.