Director of Product Strategy & Marketing, Hardware

Orion Placement; Germantown (MD); Hybrid; USD 140.000 - 190.000; Vollzeit

Zusammenfassung

Confidential Employer in Germantown, MD is seeking a senior Product Marketing leader to own the portfolio strategy for innovative hardware products used in commercial horticulture. You will translate customer needs into differentiated offerings, partner with engineering, and drive growth through compelling go-to-market plans.

The role requires a technical degree (engineering) plus an MBA or marketing-focused graduate degree and 5+ years in product marketing of hardware tech.

Qualifikationen

• 5+ years of directly relevant product marketing experience with technology-based hardware products.
• Bachelor’s degree in engineering, science, technology, or another technical discipline; engineering strongly preferred.
• MBA, marketing degree, or other relevant advanced education related to product marketing.
• Strong experience developing product positioning, competitive strategy, market analysis, and go-to-market plans.
• Demonstrated ability to understand technical products and clearly explain what makes them differentiated.
• Experience working in B2B technology markets.
• Strong written, verbal, presentation, and executive-level communication skills.
• Comfortable working in a growing, entrepreneurial environment where leaders remain hands‑on.
• Horticultural lighting, agricultural technology, controlled‑environment agriculture, LED lighting, or related experience is highly preferred.

Aufgaben

• Lead product strategy, competitive analysis, market assessment, and product roadmap development.
• Identify customer challenges, unmet market needs, competitive strengths, weaknesses, and opportunities for differentiation.
• Partner with engineering and product development teams to create innovative hardware products with compelling performance advantages.
• Develop portfolio strategies that guide product investment, positioning, launches, and long-term growth.
• Own product marketing programs that increase demand, market share, and brand value.
• Clearly articulate technical product differentiation and translate engineering advantages into compelling customer value propositions.
• Develop product messaging, technical content, white papers, presentations, and market-facing communications.
• Represent the company at industry conferences, technical events, and customer discussions.
• Manage products across their complete lifecycle from concept and development through launch, growth, optimization, and retirement.
• Collaborate with executive leadership on broader company strategy and growth priorities.
• Balance long-term strategic thinking with hands-on execution and measurable near-term results.

Kenntnisse

Product marketing

Hardware products

Executive communication

B2B technology markets

Ausbildung

Bachelor's in engineering

MBA

Jobbeschreibung

• Join the executive team and directly influence product, market, and company strategy at a growing technology hardware company.
• Own the full product portfolio strategy, from identifying market opportunities through roadmap development, launch, growth, and lifecycle management.
• Work closely with engineering and product development teams to turn customer needs into differentiated, high-performance products.
• Shape the positioning and go-to-market strategy for innovative technology used by commercial growers.
• Report directly to senior leadership and have meaningful visibility across the organization.
• Receive a performance bonus and meaningful equity participation in addition to base compensation.
• Make a measurable impact in a hands-on environment where strong ideas and execution matter.

Location:

Germantown, Maryland. This is a highly collaborative hybrid role with an expected 3 to 5 days per week in the office. Candidates with directly relevant horticultural lighting experience may be considered for a remote arrangement.

Note:

Candidates must have a technical degree, preferably in engineering, plus an MBA or other marketing-focused graduate degree relevant to product marketing. We are specifically seeking 5+ years of product marketing experience with technology-based hardware products. Software-only and SaaS-only product marketing backgrounds will not qualify.

About Us

We are a growing technology hardware company developing innovative products that help commercial growers improve performance, productivity, and product quality. Our team combines engineering, product innovation, market insight, and hands-on execution to solve real-world challenges for customers. We value curiosity, accountability, clear thinking, and people who want to make a visible impact.

Confidential Employer.

Job Description

• Lead product strategy, competitive analysis, market assessment, and product roadmap development.
• Identify customer challenges, unmet market needs, competitive strengths, weaknesses, and opportunities for differentiation.
• Partner with engineering and product development teams to create innovative hardware products with compelling performance advantages.
• Develop portfolio strategies that guide product investment, positioning, launches, and long-term growth.
• Own product marketing programs that increase demand, market share, and brand value.
• Clearly articulate technical product differentiation and translate engineering advantages into compelling customer value propositions.
• Develop product messaging, technical content, white papers, presentations, and market-facing communications.
• Represent the company at industry conferences, technical events, and customer discussions.
• Manage products across their complete lifecycle from concept and development through launch, growth, optimization, and retirement.
• Collaborate with executive leadership on broader company strategy and growth priorities.
• Balance long-term strategic thinking with hands-on execution and measurable near-term results.

Qualifications

• 5+ years of directly relevant product marketing experience with technology-based hardware products.
• Bachelor’s degree in engineering, science, technology, or another technical discipline; engineering strongly preferred.
• MBA, marketing degree, or other relevant advanced education related to product marketing.
• Strong experience developing product positioning, competitive strategy, market analysis, and go-to-market plans.
• Demonstrated ability to understand technical products and clearly explain what makes them differentiated.
• Experience working in B2B technology markets.
• Strong written, verbal, presentation, and executive-level communication skills.
• Comfortable working in a growing, entrepreneurial environment where leaders remain hands‑on.
• Horticultural lighting, agricultural technology, controlled‑environment agriculture, LED lighting, or related experience is highly preferred.

Why You Will Love Working Here

You will have real ownership rather than simply maintaining an established marketing program. Our team gives leaders the opportunity to influence what products we build, how we differentiate them, how we take them to market, and where the company goes next. You will work closely with technical experts and executive leadership while helping create products that customers rely on in real operating environments.

For someone who enjoys combining technical products, customer insight, competitive strategy, product marketing, and hands‑on execution, this is an opportunity to build something meaningful while growing with the company.