Director, Product Strategy & Growth — Equity + Hybrid

Orion Placement; Germantown (MD); Hybrid; USD 150,000 - 220,000; Full time

Benefits offered by this job

Dental insurance

Health insurance

Paid time off

Retirement plan

Vision insurance

Job summary

Confidential Employer in Germantown, MD seeks a seasoned Product Marketing Leader to own the portfolio strategy, drive market opportunities, and guide launches for technology-based hardware solutions.

You will partner with engineering and product teams to differentiate offerings, craft compelling messaging, and influence strategy with senior leadership. This role blends hands-on execution with strategic planning in a growing hardware company.

Qualifications

• 5+ years of directly relevant product marketing experience with technology-based hardware products.
• Bachelor's degree in engineering, science, technology, or another technical discipline; engineering strongly preferred.
• MBA, marketing degree, or other relevant advanced education related to product marketing.
• Strong experience developing product positioning, competitive strategy, market analysis, and go-to-market plans.
• Demonstrated ability to understand technical products and clearly explain what makes them differentiated.
• Experience working in B2B technology markets.
• Strong written, verbal, presentation, and executive-level communication skills.
• Comfortable working in a growing, entrepreneurial environment where leaders remain hands-on.
• Horticultural lighting, agricultural technology, controlled-environment agriculture, LED lighting, or related experience is highly preferred.

Responsibilities

• Lead product strategy, competitive analysis, market assessment, and product roadmap development.
• Identify customer challenges, unmet market needs, competitive strengths, weaknesses, and opportunities for differentiation.
• Partner with engineering and product development teams to create innovative hardware products with compelling performance advantages.
• Develop portfolio strategies that guide product investment, positioning, launches, and long-term growth.
• Own product marketing programs that increase demand, market share, and brand value.
• Clearly articulate technical product differentiation and translate engineering advantages into compelling customer value propositions.
• Develop product messaging, technical content, white papers, presentations, and market-facing communications.
• Represent the company at industry conferences, technical events, and customer discussions.
• Manage products across their complete lifecycle from concept and development through launch, growth, optimization, and retirement.
• Collaborate with executive leadership on broader company strategy and growth priorities.
• Balance long-term strategic thinking with hands-on execution and measurable near-term results.

Skills

Product marketing

Competitive analysis

Go-to-market planning

Technical storytelling

Cross-functional leadership

Education

Bachelor's degree in engineering/technical discipline

MBA or marketing degree

Job description

Confidential Employer in Germantown, MD seeks a seasoned Product Marketing Leader to own the portfolio strategy, drive market opportunities, and guide launches for technology-based hardware solutions.

You will partner with engineering and product teams to differentiate offerings, craft compelling messaging, and influence strategy with senior leadership. This role blends hands-on execution with strategic planning in a growing hardware company.