Head of Product Marketing — GTM & Narrative for DevTools

Akuity; Atlanta (GA); On-site; USD 150,000 - 190,000; Full time

Job summary

Akuity is seeking a Head of Product Marketing to build and lead the function from the ground up. This foundational hire will shape the company narrative and set strategic direction for positioning Akuity against competitors, while building messaging frameworks, launch processes, and enablement systems at scale.

The role reports to Marketing leadership and partners with the CEO and product leadership on positioning and launches, working closely with Sales and Community/Dev Relations to translate

Qualifications

• 7+ years of product marketing experience, including at least 2+ years in a technical product company at Series A/B stage or comparable growth stage.
• Experience building, executing, and scaling marketing campaigns from concept through measurable results.
• Comfortable with core marketing tools (HubSpot, Google Analytics, Google Tag Manager) and able to set reporting standards for a growing team.
• Demonstrated ability to work directly with executive leadership (CEO, VP Product, VP Sales) on strategic narrative and positioning decisions.

Responsibilities

• Own and evolve Akuity's top-level messaging and positioning across the product portfolio, ensuring a consistent, differentiated narrative across every customer touchpoint.
• Set the strategy for major product launches, including go-to-market timing, narrative arc, and cross-functional coordination across Product, Sales, and Community/Dev Relations.
• Build and scale the core content and enablement infrastructure for GTM: messaging frameworks, competitive battlecards, sales playbooks, presentations, case studies, and proof points.
• Partner directly with the CEO and product leadership to shape how the company tells its story to press, analysts, investors, and the broader market.
• Establish and run a competitive intelligence practice, tracking category shifts and ensuring Akuity's positioning stays ahead of competitors rather than reactive to them.
• Define what "customer proof" looks like at Akuity and build the systems (case studies, reference programs, proof points) to capture and deploy it credibly across marketing and sales content.
• Represent product marketing in company-wide strategic planning, providing the voice of the market and the buyer in roadmap and business decisions.
• Hire, develop, and eventually manage a small product marketing team as the function scales.
• Establish the metrics and reporting cadence that demonstrate product marketing's impact on pipeline, win rates, and sales velocity.

Skills

Product marketing

GTM strategy

Data-driven marketing

Campaign management

Marketing analytics tools

Executive collaboration

Tools

HubSpot

Google Analytics

Google Tag Manager

Job description

Akuity is seeking a Head of Product Marketing to build and lead the function from the ground up. This foundational hire will shape the company narrative and set strategic direction for positioning Akuity against competitors, while building messaging frameworks, launch processes, and enablement systems at scale.

The role reports to Marketing leadership and partners with the CEO and product leadership on positioning and launches, working closely with Sales and Community/Dev Relations to translate