Founding Product Marketer: AI-Native GTM Architect

recruitics; United States; On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

Remote work

Competitive salary

Parental leave

Summer Fridays

401(k)

Job summary

Recruitics is seeking a Founding Product Marketer to define how we communicate our platform vision and category leadership. You will shape market narrative, differentiate our product, and establish an AI-native go-to-market operating model from the ground up.

You will report to the SVP of Marketing and partner with executive leadership to build the product marketing function as the company grows, acting as a builder rather than a coordinator.

Qualifications

• 5+ years in Product Marketing, GTM Strategy, or Strategic Marketing within B2B SaaS, HR tech, martech, or related enterprise tech sectors
• Experience leading or supporting a meaningful company or category repositioning effort
• Strong executive communication, storytelling, and competitive positioning skills
• Comfort operating in ambiguity and building structure where it does not yet exist

Responsibilities

• Define and lead Recruitics’ market positioning as an AI-native recruitment infrastructure and platform technology
• Build and manage the foundational messaging, narrative architecture, and competitive positioning for the company and product portfolio
• Lead go-to-market initiatives bringing together cross-functional teams and delivering collateral creation, sales enablement, and overall project management for launches
• Establish scalable AI-powered workflows for competitive intelligence, market monitoring, messaging iteration, win/loss analysis, and customer insight
• Help build the product marketing function, operating model, and cross-functional processes from the ground up

Skills

Product Marketing

GTM Strategy

Strategic Marketing

Executive communication

Storytelling

Job description

Recruitics is seeking a Founding Product Marketer to define how we communicate our platform vision and category leadership. You will shape market narrative, differentiate our product, and establish an AI-native go-to-market operating model from the ground up.

You will report to the SVP of Marketing and partner with executive leadership to build the product marketing function as the company grows, acting as a builder rather than a coordinator.