Founding GTM & Product Marketing Lead

Abhito Llc; San Francisco (CA); Hybrid; USD 145,000 - 190,000; Full time

Job summary

Abhito Llc in San Francisco is seeking its first GTM Strategy hire to build product marketing and go-to-market strategy from scratch. This founder-like role sits at the intersection of product, sales, and marketing, with a fast track to Head of Product Marketing.

You will shape how the market understands the product, enable the sales team, turn customer insights into a sharper narrative, and help the company scale in a high-growth AI logistics startup environment.

Qualifications

• 2–3 years in consulting, IB, or strategy at a high-growth startup.
• Exceptional written communication; ability to translate complex ideas clearly.
• Experience building decks and conducting market research.
• Experience working with sales teams on enablement.
• Analytical with CRM and sales data; comfortable with data-driven messaging.

Responsibilities

• Own the product launch process and narrative for new features.
• Create sales enablement materials such as demo scripts and case studies.
• Build market narrative and positioning through research and personas.
• Analyze sales calls and product usage to improve messaging and GTM.
• In first 30 days, shadow the Director of Marketing and audit materials.

Skills

Consulting/IB/Strategy

Analytical

Written communication

Market research

Sales enablement

CRM data

Growth startup

Ownership mindset

Tools

CRM software

Sales tools

Job description

Abhito Llc in San Francisco is seeking its first GTM Strategy hire to build product marketing and go-to-market strategy from scratch. This founder-like role sits at the intersection of product, sales, and marketing, with a fast track to Head of Product Marketing.

You will shape how the market understands the product, enable the sales team, turn customer insights into a sharper narrative, and help the company scale in a high-growth AI logistics startup environment.