Head of Product Marketing

GreyNoise Intelligence; San Francisco (CA); Remote; USD 175,000 - 225,000; Full time

Job summary

An innovative security startup is seeking a Head of Product Marketing to drive the go-to-market strategy for their cutting-edge products. This role involves collaborating with cross-functional teams to ensure impactful product launches and effective sales enablement. The ideal candidate will have a robust background in cybersecurity and a proven track record in product marketing. Join a dynamic team that values transparency, collaboration, and continuous learning, and help shape the future of threat intelligence. If you are passionate about cybersecurity and want to make a significant impact, this opportunity is for you!

Benefits

Equity in a high-growth startup

100% covered health, dental, vision, and life plans

Competitive 401k employer match

Flexible paid time off

Remote-first culture

Equipment budget of $3,000

Paid family leave

Learning & development budget of $1,500

Company offsites and monthly local hangouts

Qualifications

• 5+ years in product marketing or related fields, preferably in security.
• Strong understanding of cybersecurity technologies and market trends.

Responsibilities

• Define and execute go-to-market strategies for product launches.
• Develop sales enablement materials and support sales teams.
• Conduct market research to inform product positioning and messaging.

Skills

Product Marketing

Market Analysis

Sales Enablement

Content Marketing

Cybersecurity Knowledge

Communication Skills

Analytical Skills

Education

Bachelor's Degree

Master's Degree

Tools

CRM Systems

Marketing Automation Tools

Analytics Tools

Job description

Join to apply for the Head of Product Marketing role at GreyNoise Intelligence

Join to apply for the Head of Product Marketing role at GreyNoise Intelligence

About GreyNoise

GreyNoise Intelligence is a mission driven security startup focused on helping organizations understand and mitigate risks from Internet scanning and exploitation. GreyNoise provides real-time, verifiable intelligence on all actors scanning the Internet and how some of them are attempting to exploit vulnerabilities on assets connected to corporate networks. The intelligence is highly trusted because it's generated from a global fleet of thousands of purpose built sensors observing the Internet. Advanced data science techniques and AI are used to process millions of observed events into real-time intelligence for customers.

About GreyNoise

GreyNoise Intelligence is a mission driven security startup focused on helping organizations understand and mitigate risks from Internet scanning and exploitation. GreyNoise provides real-time, verifiable intelligence on all actors scanning the Internet and how some of them are attempting to exploit vulnerabilities on assets connected to corporate networks. The intelligence is highly trusted because it's generated from a global fleet of thousands of purpose built sensors observing the Internet. Advanced data science techniques and AI are used to process millions of observed events into real-time intelligence for customers.

The GreyNoise Global Observation Grid observes and analyzes unique threat data at-scale that no one else can. GreyNoise provides the most actionable threat intelligence against perimeter threats, so that no attack works twice.

All positions are fully remote within the US, with optional office attendance at our DC area headquarters, unless otherwise specified. Applicants must have US work authorization.

The Role

We are looking for a seasoned Product Marketing professional to join our team. You will be responsible for helping to define and execute the go-to-market strategy for GreyNoise's products. You will work closely with our executive, product, sales, and marketing teams to ensure our products are well-positioned, have compelling messaging, and our field teams are well-trained on how GreyNoise solves customer pain-points. The ideal candidate has a strong background and deep understanding of the security market, and the threat intelligence market specifically. They also have a proven track record of driving successful product launches, marketing campaigns, and sales enablement initiatives.

What You Will Do

• Market Analysis and Strategy:
• Develop and refine product positioning, messaging, and value propositions that resonate with our customers and prospects.
• Define and execute go-to-market strategies for new product launches and feature updates.
• Conduct market research to identify customer needs, market trends, and competitive landscape.
• Product Launch and Management:
• Lead cross-functional teams to ensure successful product launches, including coordinating with product management, sales, marketing, and other teams.
• Develop and manage comprehensive product launch plans in collaboration with other teams. Tactics might include content marketing, demand generation, event strategy public relations, analyst relations, and more.
• Define and execute a freemium strategy for converting free GreyNoise users into paying customers.
• Monitor product performance and customer feedback to inform product development and marketing strategies.
• Sales Enablement:
• Create and maintain sales enablement materials, including sales presentations, product trainings, sales playbooks, competitive battle cards, and more.
• Collaborate with the sales team to understand their needs and support them with the necessary tools and information to close deals effectively.
• Content and Communications:
• Develop compelling top and middle-of-funnel content that articulates the benefits and differentiators of GreyNoise's products, such as product data sheets, white papers, customer testimonials, blog posts, webinars, and more.
• Manage external communications related to product updates and launches, including press releases, analyst relations, social media announcements, and website updates.
• Customer Engagement:
• Regularly gather feedback from customers to inform product and GTM strategy.
• Act as a spokesperson for GreyNoise at industry events, conferences, and webinars.
  
  
  

What You Will Bring

• Experience:
• Minimum of 5 years of experience in security product marketing, content marketing, product management, or sales engineering. Prior experience marketing to SOC, vulnerability, or CTI teams is strongly preferred.
• Skills, competencies, and traits:
• Deep understanding of cybersecurity technologies, market trends, and customer pain points.
• Proven track record of successfully launching and marketing technical products.
• Excellent communication (both written and oral) and presentation skills, with the ability to convey complex concepts in a clear and compelling manner.
• Strong analytical and strategic thinking skills.
• Ability to work independently, set own priorities, and manage multiple projects simultaneously in a fast-paced environment.
• Experience with marketing automation tools, CRM systems, and analytics tools is preferred.
• Results-oriented with a strong focus on achieving goals that drive business growth.
• Collaborative team player with a proactive and positive attitude.
• Passionate about cybersecurity and committed to staying current with industry trends and best practices.
  
  
  

This role will report to the Chief Marketing Officer.

Benefits

Equity in a high-growth, Series-A startup

️ 100% covered health, dental, vision, and life plans for all employees

Competitive 401k employer match of 6%, which is special for a startup. This will be 100% matched and vested from day 1

Flexible paid time off. To encourage time off from work and ensure overall employee health and wellness, GreyNoise strongly recommends each employee to take at least 120 hours of PTO (3 weeks) annually, including at least five consecutive business days

Remote-first culture. While we are headquartered in the Washington DC area, we have a distributed workforce -- with the majority of our team working remotely from across the country

Equipment budget. Every new employee gets $3,000 to spend on equipment, so you can pick whatever works best for you

Paid family leave for all employees. We offer 4 months of paid leave (birth or adoption), plus 2 months of optional unpaid leave, so new parents have time to adjust to the new life (and work) schedule

Learning & development budget. All employees receive an annual $1,500 towards professional development related to their job function. The stipend can be applied to tuition, books, conferences, and more

Company offsites and monthly local hangouts to encourage team bonding

GreyNoise Culture

The hallmark of any great company is a palpable and viscous culture. The most important pillars of our culture are:

• Be transparent, honest, and objective. This is what it means to be "clinical"
• Empathize with customers, partners, and each other
• Learn from mistakes and share the knowledge
• The way feedback is delivered to one another matters as much as the feedback itself
• Good work-life balance is the key to sustained productivity
• The measure of a team member's effectiveness is how well the rest of the team operates in their unexpected absence
• No such thing as a million dollar idea, only million dollar execution
• Out-innovate our previous selves
  
  

Check out our (work-in-progress) longform culture document.

Explainability

Any security product that is a "black box" that asks you to blindly trust it should raise red flags - we believe the same is true of your place of work. We obviously think GreyNoise is doing something unique, but don't take our word for it - ask any of our 150+ enterprise customers, investors, thousands of happy users, or dozens of journalists who have cited GreyNoise over the past few years.

Why You Should Work at GreyNoise

• You enjoy identifying and solving hard problems
• You are comfortable taking an idea from concept to customer
• You are open to both explaining your stance and questioning others in a clinical, open-minded, and respectful manner
• You want to directly impact users
• You want to grow beyond your current skill set
  
  

Apply for the job

Do you want to join our team? Then we'd love to hear about you!

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Product Management and Marketing

• Industries

  Computer and Network Security

Referrals increase your chances of interviewing at GreyNoise Intelligence by 2x

Sign in to set job alerts for “Head of Product Marketing” roles.

Director of Product Marketing (Remote, US)

Oakland, CA $160,000.00-$210,000.00 4 weeks ago

San Francisco, CA $175,000.00-$225,000.00 2 weeks ago

San Francisco, CA $220,000.00-$249,000.00 5 days ago

VP, Performance Marketing / Director, Paid Media & Growth

VP, Integrated Campaigns & Demand Generation

San Francisco, CA $125,000.00-$200,000.00 2 weeks ago

Walnut Creek, CA $150,000.00-$200,000.00 2 months ago

Novato, CA $165,000.00-$225,000.00 4 weeks ago

Founding Growth Product Manager (YC S21, 1M+ ARR, $6.3M+ raised)

San Francisco, CA $103,000.00-$117,000.00 1 day ago

Mill Valley, CA $140,000.00-$180,000.00 1 week ago

San Mateo, CA $130,000.00-$150,000.00 1 month ago

Senior Principal Product Manager, API Gateway and Extensibility

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.