Head of Product Marketing, North America

TikTok; San Jose (CA); On-site; USD 198,000 - 392,000; Full time

Job summary

An established industry player is seeking a Head of Product Marketing for North America. This pivotal role involves leading a dynamic team focused on enhancing advertiser value and driving product development excellence. You'll collaborate closely with cross-functional teams to identify market opportunities and set regional priorities. The ideal candidate will possess extensive experience in digital advertising, a data-driven mindset, and strong leadership skills. This is a unique opportunity to influence product strategies and contribute to the growth of a key player in the digital landscape, all while working in a fast-paced, innovative environment.

Benefits

Medical Insurance

Dental Insurance

Vision Insurance

401(k) Plan

Paid Leave

Disability Coverage

Life Insurance

Wellbeing Programs

Qualifications

• Extensive experience in digital advertising or performance marketing.
• Proven success in revenue growth and leading global teams.

Responsibilities

• Lead and manage the North America PSO team of Global Product Marketing Managers.
• Provide strategic insights to enhance advertiser value and platform investment.

Skills

Digital Advertising

Performance Marketing

Cross-Functional Leadership

Problem-Solving

Data-Driven Mindset

Education

Bachelor's Degree

Job description

Head of Product Marketing, North America

Join to apply for the Head of Product Marketing, North America role at TikTok.

Responsibilities

The Product Solutions & Operations (PSO) group is part of TikTok's Monetization organization, focusing on advertiser needs and product development excellence. We collaborate with advertisers across verticals to develop monetization solutions and make TikTok a key growth channel. This role leads the North America PSO team, partnering with product and sales leadership to bring new solutions, best practices, and growth programs to market. As a senior executive, you will set regional priorities, mentor the leadership team, and ensure client feedback influences our product roadmap.

• Lead and manage the North America PSO team of Global Product Marketing Managers across advertising products and verticals.
• Provide strategic insights to clients to enhance advertiser value and platform investment, and share these strategies globally.
• Build strong cross-functional relationships with Global Business Solutions (sales) to identify gaps and opportunities.
• Lead with empathy across teams to serve client needs effectively.

Qualifications

Minimum Qualifications:

• Extensive experience in digital advertising or performance/direct response marketing.
• Understanding of the global advertising landscape.
• Proven success in revenue growth and leading global teams.
• Experience influencing cross-functional leadership and collaboration.
• Strong prioritization, problem-solving, and multitasking skills.
• Adaptability in fast-paced environments and ability to bring order to ambiguity.
• Data-driven mindset with storytelling skills using data.

Preferred Qualifications:

• Excellent communication and executive presence.
• Comfort with public speaking and large-scale engagements.
• Bachelor's degree or higher.

Compensation & Benefits

The annual base salary ranges from $198,000 to $392,000, depending on qualifications, skills, and location. Additional bonuses, incentives, and stock units may be offered. Benefits include medical, dental, vision, 401(k), paid leave, disability coverage, life insurance, and wellbeing programs. Details may vary by location.

Additional Information

Qualified candidates with arrest or conviction records will be considered in accordance with applicable laws. TikTok is committed to diversity and inclusion, providing accommodations during recruitment upon request.