Product Marketing Lead

Rippling; San Francisco (CA); Hybrid; USD 147,000 - 258,000; Full time

Job summary

An innovative firm is seeking a seasoned product marketer to lead the launch of a new product line. This role offers a unique opportunity to shape marketing strategies and drive success in a rapidly growing company. You will collaborate with cross-functional teams, conduct market research, and create compelling messaging that resonates with customers. If you thrive in a dynamic environment and are ready to make a significant impact, this position is perfect for you. Join a team that values collaboration and creativity, and be part of a transformative journey in the tech industry.

Qualifications

• 7+ years of product marketing experience required.
• Proven excellence in messaging and storytelling.

Responsibilities

• Own the marketing plan for the new product line.
• Conduct market research and iterate messaging.
• Produce sales and marketing assets.

Skills

Product Marketing

Messaging and Positioning

Communication Skills

Market Research

Customer Feedback Analysis

Job description

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.

Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds.

Based in San Francisco, CA, Rippling has raised $1.4B+ from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes.

We prioritize candidate safety. Please be aware that all official communication will only be sent from @ Rippling.com addresses.

About the role

Rippling has grown to hundreds of millions in revenue by pouring resources into infrastructure that allow us to rapidly build, launch, and scale new product lines. We’ve built Rippling as a multi-product company from the ground up.

Now, it’s time to take our newest product line to market and scale it quickly.

That’s where you come in.

We’re looking for a seasoned product marketer to drive our marketing for an exciting new product line that is a huge investment for Rippling. This is a career-transformative opportunity for the right person.

This role is based in either San Francisco or New York.

What you will do

• Own the marketing plan and success for our new product line. You’ll ensure every part of the sales and marketing organization is rowing in the right direction both during launch and afterward.
• Ensure we have the right messaging by conducting market research, using the product, talking to early customers, and iterating rapidly with our sales team.
• Produce sales and marketing assets that explain Rippling’s value proposition compared to competitors, highlight early customer wins, and more. You’ll roll up your sleeves on some things yourself, and guide the work of cross-functional teams on other assets.
• Provide the product team with market insights and customer feedback, so we can make our product better over time.

What you will need

• 7+ years of product marketing experience
• Demonstrated excellence at messaging, positioning, and storytelling. We have a powerful story to tell, and we’re looking for someone who can help wow our prospects.
• Excellent written and verbal communication skills.
• Willingness to roll up your sleeves; even at our scale we’re very scrappy.
• Comfortable with significant ambiguity and iteration; this is a new product area and we’ll have to move quickly to learn and adapt.

Additional Information

Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email [e-mail]

Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.

This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here .

A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed below.

The pay range for this role is:

147,000 - 257,250 USD per year (US Tier 1)