Product Marketing Lead

Dovetail; San Francisco (CA); Remote; USD 160,000 - 190,000; Full time

Job summary

An innovative firm is seeking a Product Marketing Lead to shape the narrative of their AI-first customer insights platform. In this role, you will collaborate with cross-functional teams to define product positioning, lead impactful launches, and craft marketing campaigns that resonate with customers. You will leverage your product marketing leadership experience and B2B SaaS expertise to drive strategic projects and ensure that customer voices are heard throughout the organization. Join a diverse team that values individualism and fosters an inclusive environment where everyone can thrive. This is a fantastic opportunity to make a significant impact in a growing company.

Benefits

Equity for everyone

20 weeks equal paid parental leave

Work from Anywhere for 4 weeks per year

Extra paid days off

Professional development opportunities

100% coverage for medical, dental, and vision premiums

Qualifications

• Experience launching multiple products from ideation to adoption.
• Strong communication skills to advocate for customers.

Responsibilities

• Lead product launches and craft marketing campaigns across channels.
• Drive cross-functional strategic projects and measure their impact.

Skills

Product Marketing Leadership

B2B SaaS Experience

Communication Skills

Strategic Project Management

Market Research

Job description

Dovetail is the world’s leading AI-first customer insights hub, on a mission to improve the quality of every thing. We’re redefining what it means to be connected to your customer, giving everyone on the product team fast and easy access to customer insights at any point in the development lifecycle.

Founded in 2017, Dovetail’s team is 100+ and growing across our offices in Sydney and San Francisco. We’re seeking ambitious problem solvers from a diverse range of backgrounds, who are desired for their experience, passionate about their craft, and excited about the work we’re undertaking. If this sounds like you, read on…

As a Product Marketing Lead, you’ll work closely with the broader marketing team, product, and go-to-market teams to bring our product to market, refine our positioning, and reinforce a differentiated narrative in the minds of our customers and target audience. You’ll be an outstanding communicator and cross-functional collaborator, passionate about helping customers understand the value of Dovetail’s products.

What you will do

• Influence messaging and positioning. You will partner with leadership to determine how we position the product in market, define our value propositions, and the language we use in marketing material, both within the product and in internal discussions.
• Develop a deep understanding of our market and customer. You will define customer personas, prioritize their biggest challenges, define segments, understand purchasing behaviors, and research competing offerings.
• Lead product launches. You will write blog posts, help articles, create launch materials for our sales team, and communicate with our rapidly growing Slack community to support these launches.
• Craft and execute elite product marketing campaigns that resonate with customers and target audiences across all channels.
• Drive cross-functional strategic projects. You will lead and drive cross-functional strategic projects and measure and report on the business impact of such projects.
• Partner with our product team. You'll contribute to our product strategy and be a constant advocate for our customers.
• Enable our go-to-market teams. Support our sales and customer success teams. Identify and deliver assets, programs, and campaigns to accelerate our self-serve acquisition.
• Lead a strategic product marketing focus area. You will work closely with our Head of Product Marketing to build the team and define ways of working.

Your background

• Strong product marketing leadership experience. You've launched multiple products and features from ideation to launch to adoption.
• Experience working closely with product teams. You've had experience working in the weeds with product teams in making tough priority tradeoffs.
• Clear communicator. You have experience bringing the voice of the customer to an entire team and get buy-in on your ideas and strategies.
• Experience with B2B SaaS products. You understand product-led growth strategies for B2B SaaS products.
• Pragmatism. You are willing to get into the details to ensure consistent messaging for our customers across all touch points.
• Strong domain expertise is a plus. Ideally, you have hands-on experience working in startups that are growing and transitioning to a more mature scale-up.

At Dovetail, we’re passionate about building and fostering an environment where every team member feels supported and valued. We celebrate individualism, welcoming everyone to show up as their authentic selves every day. It’s no secret that diversity builds the best teams, large or small, so we highly encourage applications from people who identify as part of an under-represented group.

• Equity for everyone. We provide equity for all along with competitive salaries.
• Equal parental leave. We offer an inclusive framework of 20 weeks equal paid leave to support new parents.
• Work from Anywhere. You can work from anywhere for up to 4 weeks per year to accommodate life.
• Extra paid days off. Enjoy ad-hoc KitKat days to take a step back and spend it however you like.
• Develop and grow. Take a course, attend a lunch and learn, or head to a conference.
• Health is wealth. We’ve got you covered for 100% of the premium plans across medical, dental and vision.

Compensation Range: $160,000-$190,000 base salary. Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience.

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