Head of Product Growth & Activation

HighLevel; United States; Remote; USD 180,000 - 250,000; Full time

Job summary

HighLevel is seeking a Sr. Director of Growth to lead the cross-functional growth organization within the Product team, focusing on optimising user acquisition, activation, retention, and monetisation.

This leader will own the strategy and execution of growth initiatives that directly impact key company metrics such as trial-to-paid conversion, customer engagement, and churn reduction. You’ll work closely with Product, Marketing, Customer Success, and Product Marketing teams to identify

Qualifications

• 10+ years in Product Management, Growth, or Product-Led Growth in high-growth SaaS.
• 5+ years in a senior leadership role managing Product Managers or cross-functional growth teams.
• Proven track record designing and optimizing growth loops, reward systems, and game mechanics.
• Deep experience with SaaS B2B2C business models and scaling multi-tenant networks.
• Expert at identifying high-value upstream actions that influence downstream metrics.
• Strong analytical and experimental mindset with data-driven decision making.
• Excellent communication, influence, and stakeholder management skills.
• Bachelor’s degree in Business, Engineering, Economics, or related field; MBA preferred.

Responsibilities

• Define and execute a holistic product growth strategy aligned with company objectives.
• Partner with Marketing, Customer Success, Product Marketing, Engineering, and Data Science to identify opportunities.
• Design and deploy growth loops, reward systems, and game mechanics to drive engagement.
• Identify and track upstream actions influencing activation, conversion, and churn.
• Lead and mentor Product Managers and Growth Analysts in a culture of experimentation.
• Build A/B testing and rapid iteration across onboarding, pricing, and product engagement funnels.
• Leverage SaaS B2B2C experience to scale across business and end-user layers.
• Translate growth data into actionable insights for executives.

Skills

Growth strategy

Cross-functional leadership

AB testing

Data analysis

SaaS B2B2C

Experimentation mindset

Stakeholder management

Communication

Education

Bachelor’s degree in Business, Engineering, Economics, or related field

Job description

HighLevel is seeking a Sr. Director of Growth to lead the cross-functional growth organization within the Product team, focusing on optimising user acquisition, activation, retention, and monetisation.

This leader will own the strategy and execution of growth initiatives that directly impact key company metrics such as trial-to-paid conversion, customer engagement, and churn reduction. You’ll work closely with Product, Marketing, Customer Success, and Product Marketing teams to identify