Head of Private Client Segment Marketing - Growth & Experience

JPMorganChase; New York (NY); On-site; USD 350,000 - 600,000; Full time

Benefits offered by this job

Health coverage

Wellness centers

Retirement plan

Backup childcare

Tuition reimbursement

Mental health support

Financial coaching

Job summary

Chase is seeking a Managing Director, Head of Private Client Segment Marketing to direct end-to-end segment marketing for Chase Private Client and JPMorgan Private Client. You will shape positioning, product marketing, content and social strategies, lifecycle engagement, and experiential initiatives across branches and digital channels.

You will partner with marketing, product, analytics, and frontline teams to translate insights into measurable, customer-centered experiences while aligning

Qualifications

• 10+ years of experience in marketing, including segment marketing, brand strategy, or product marketing in a consumer financial services or similarly regulated environment.
• 5+ years of experience leading teams and influencing cross-functional stakeholders in a matrixed organization.
• Experience building integrated go-to-market plans across channels (digital, branch/field, content, and paid/owned/earned touchpoints).
• Experience developing positioning, messaging, and brand narratives grounded in customer insights and competitive context.
• Experience designing or managing lifecycle marketing (onboarding, engagement, retention) with measurable outcomes.
• Ability to define success metrics, interpret performance data, and apply test-and-learn practices to improve marketing outcomes.
• Bachelor's degree or equivalent practical experience

Responsibilities

• Set and evolve the segment marketing strategy, positioning, value proposition, and messaging architecture for the Private Client membership tiers
• Translate client, competitive, and performance insights into clear strategic choices and a durable brand narrative
• Lead product marketing for membership benefits, features, and experiences, including launch planning and integrated go-to-market execution
• Partner with performance and channel marketing teams to align targeting and acquisition approaches to segment objectives
• Shape the in-branch experience across JPMorgan Financial Centers and affluent Chase branches, including merchandising standards, messaging, and premium materials
• Coordinate cross-functional reviews with legal, compliance, risk, operations, and procurement to support feasible, consistent, and compliant execution
• Set the content and social strategy, including editorial direction, voice and tone, content pillars, and integration with broader media plans
• Design onboarding and ongoing lifecycle engagement strategies across digital and human touchpoints to support activation, retention, and deepening
• Build field marketing and enablement programs (playbooks, toolkits, talking points, local activation support) for bankers and client-facing teams
• Own the experiential and event marketing strategy, including signature moments and integration with invitations, segmentation, follow-up, and measurement
• Define success metrics and reporting with data & analytics, and manage budget planning and ROI discipline across initiatives

Skills

Marketing leadership

Segment marketing

Brand strategy

Go-to-market planning

Cross-functional collaboration

Lifecycle marketing

Data-driven decisions

Education

Bachelor's degree or equivalent practical experience

Job description

Chase is seeking a Managing Director, Head of Private Client Segment Marketing to direct end-to-end segment marketing for Chase Private Client and JPMorgan Private Client. You will shape positioning, product marketing, content and social strategies, lifecycle engagement, and experiential initiatives across branches and digital channels.

You will partner with marketing, product, analytics, and frontline teams to translate insights into measurable, customer-centered experiences while aligning